S&T Bank spot featuring Jerome Bettis

On April 21, 2011, in Uncategorized, by Glenn Przyborski

I used Panasonic’s new AF100 HDTV camera to shoot this commercial which features former NFL SuperStar Jerome Bettis. With the exception of the airliner cutaway, every scene was shot at 1080P using Canon FD series lenses. I shot the Airbus 319 airliner cutaway in the pouring rain using my smaller GH-2 camera. The spot was fun to shoot and the folks at Arnold Palmer Regional Airport in Latrobe, PA and Spirit Airlines from Ft. Lauderdale were very accommodating. Jerome Bettis always arrives on-set with a great attitude and gives 100% to the project. The commercial will air on numerous stations and cable systems in Western Pennsylvania.

Pittsburgh based Elias-Savion Advertising is S&T Bank’s advertising agency.

Shooting in Florida

On April 21, 2011, in Uncategorized, by Glenn Przyborski

Producer, Judy Gurchak dining at JB's Boca Raton, FL

Just got back from Florida where I directed and photographed a new commercial for Boca Raton Regional Hospital’s amazing orthopedic services. We had a great crew from Miami who primarily work on the popular show, Burn Notice. Pittsburgh based, assistant director, Rich Schutte made the trip with us. We shot continuously from 6am to 4pm! I’ll post the new spot as soon as its edited.

New Technology HDTV Cameras

On April 12, 2011, in Uncategorized, by Glenn Przyborski

Przyborski shoots with Panasonic's new AF100 HDTV camera

The biggest trend in commercial production is to create images with very shallow, film-like depth-of-field. This “look” was easy with 35mm movie film. As a general rule, the larger the film frame or imaging device, the “tighter” the depth-of-field and more selective the focus. This contrasts with previous HDTV digital cameras that achieved sharp focus throughout the entire frame.

 

Although I love film and have shot over 2,000,000 feet of it… today’s budget for a typical spot doesn’t have the luxury of $10K to $20K for 35mm film stock, processing, HDTV transferring and sync-ups.

Using “film-like” shallow depth-of-field to separate actors or products from a scene’s background can now be achieved with new, cost-effective cameras from Sony and Panasonic. They use large scale digital imagers that approximate the size of 35mm film negative. Since these cameras record to solid state memory, there’s no added size, weight or expense related a tape mechanism.

I recently shot a series of commercials with Panasonic’s new AF100. I love the fact that all my Canon and Nikon 35mm lenses work perfectly with this camera. Plus, it will shoot 1080P, true slow-motion at 60 frames-per-second. I don’t have a lot in common with James Cameron, but we both agree that professional cameras need to be smaller and lighter.  Technology marches on…

Przyborski Speaks to Pittsburgh Filmmakers’ Class

On March 21, 2011, in Uncategorized, by Glenn Przyborski


Pittsburgh Filmmakers is a nonprofit organization that offers a curriculum of courses in film, video, and photography to university and independent students in Western Pennsylvania.
Last week, director/cinematographer Glenn Przyborski spoke to an advanced class of future film and video producers and directors. The subjects ranged from interpreting storyboards to the importance of writing director’s shot lists. Glenn shared his experiences in handling different types of filming situations. He also discussed the pros and cons of several new high-definition cameras that have been recently introduced. The evening ended with almost an hour of interesting Q&A.
Frank Caloiero of WQED-TV teaches the weekly class and strives to give his students “real world” experience with professionals in the film and video industry.

Time Capsule: GNC TV Spots ’92-’95

On March 17, 2011, in Uncategorized, by Glenn Przyborski


Here’s a 4 minute “mini time capsule” of GNC’s early TV advertising. General Nutrition Centers had an amazing period of growth and profitability in the early 90’s. During this time, TV Advertising helped GNC realize it’s first quarterly profit as it went public for the second time.

From ’92 through ’95, Przyborski Productions produced most of GNC’s network TV spots. We introduced their “Gold Card” and many product lines that are still in stores today.

All the commercials were filmed in 35mm, then transferred and edited on 1″ videotape. By the end of 1993, we were editing on D2 composite digital. (In the 90’s, everything was standard definition.)

Compared to what we produce today, most of these old commercials are dated and a little “corny.” Saturday Night Live even did a comedic parody on GNC’s “Colon Cleanser”, titled, “Colon Blow.” Eighteen years ago, sophisticated computer graphics were in their infancy. The stock music GNC used also dates the ads. The 8 commercials in this video were selected from several GNC campaigns.

Arena Football Home Opener!

On March 15, 2011, in Uncategorized, by Glenn Przyborski

Judy Gurchak, Dave and Julie Didiano, Jocelyn Wrzosek

The home opener for the Pittsburgh Power, was fun and at times, very exciting! It was an all-Pennsylvania battle with the Philadelphia Soul winning in overtime. After every touchdown, the full-house crowd at the Consol Energy Center went crazy! The event was broadcast nationally on NFL Networks.

Arena Football is a new entertainment concept in Pittsburgh, but considering the possibility of the NFL player lockout… it just might catch on.

Eat ‘n Park’s TV Campaign

On February 7, 2011, in Uncategorized, by Glenn Przyborski

With over 75 restaurants throughout Western Pennsylvania, Ohio and West Virginia, Eat ‘n Park called on Przyborski Productions to shoot their ongoing testimonial campaign. VP of Creative Services, Cliff Miller and Senior VP of Marketing, Kevin O’Connell worked with director/cinematographer Glenn Przyborski to establish a fun, free-spirited look and feel for the very successful marking campaign.

Glenn shoots the on-going, HDTV campaign using a specially modified Canon 5D digital camera. The camera’s extremely shallow depth of field yields an intimate portrait of Sarah and featured customers, while blurring background action.

Eat ‘n Park spots are always shot in busy restaurants, so it’s important that guests are not disrupted. Before dawn, dozens of ceiling lights are exchanged with special daylight bulbs. Powerful HMI’s are used outside to stream “daylight” into the restaurant. Przyborski also uses low power LED panels as fill light on featured customers.

Special Effects for Arena Football

On January 14, 2011, in Uncategorized, by Glenn Przyborski


This BrabenderCox, Arena Football ad began airing right before Christmas. Since then we’ve had several emails and phone conversations asking how it was done. The interesting thing is that many of the scenes aren’t either video or film… they’re a series of still photographs, blended together to form a moving sequence.

At night, Pittsburgh is not a very bright city. To create the super luminescent “glow” of the city at night. Glenn Przyborski shot many of the scenes as 1/2 to 1 second time exposures. Using an intervalometer attached to a modified Panasonic GH1 camera, Glenn shot approx 300 digital exposures per scene. Using After Effects, these sequences of digital still images were frame blended, re-sized, then converted into 1080P high-definition video.

Phenomenon Post, visual effects supervisor, Thad Christen and digital graphic artist, Danny Johnson painstakingly rotoscoped the various buildings and objects to create multiple traveling masks. These masks allow the lightning and storm footage to replace the sky and create the illusion of various lights being turned off. The moving blur of the running football player was an actor filmed in slow motion on green screen using a RED One camera at WQED’s studio.

An effect driven spot is greatly enhanced by sound effects. Michael Goodis created original sound design and other audio effects that help “sell” the visuals.

WVU Healthcare

On January 4, 2011, in Uncategorized, by Glenn Przyborski

WVU Healthcare is the largest hospital system in West Virginia. Fahlgren Advertising of Columbus, Ohio created the marketing concept and Glenn Przyborski directed and photographed their latest broadcast ad campaign.

Przyborski’s projects are often loaded with high-energy effects, but the new WVUH campaign is a throw back to simpler times. The Fahlgren concept called for 9 key hospital doctors, nurses and administrators to do a couple honest, sincere lines of on-camera copy.

Sometimes the simplest concepts are logistically the most complicated. Doctors can only commit to short, specific time windows. Busy hospital locations are only available at certain times. Judy Gurchak and WVUH producer, Lori Savitch created a doable production schedule for the 2 day shoot. Working with Jay Coughlin and Heidi Specht, Przyborski shot “B-Roll” footage whenever there was a break in sync-sound filming.

Sync sound scenes were shot on a RED One camera and prime lenses. Most “B-Roll” cutaways were shot on a Sony F900R with Canon lenses and a modified Panasonic GH1 camera with Canon FD lenses. Our Pittsburgh based crew made extensive use of LED lighting fixtures to minimize power requirements in the busy hospital complex. Glenn edited the 60 second spot in 1080P at Przyborski Productions. Allen DiCenzo of Circa Music in Dublin created the original music track based on the Aaron Copland composition, “Simple Gifts”.

Google Wants to Handle Your Client’s Advertising

On January 3, 2011, in Uncategorized, by Glenn Przyborski

Did you know that Google… the world’s most popular search engine, is now in the business of TV advertising? Google has plans and the technology to sell and distribute TV spots on most of the major cable channels. With their service, there’s no need for media buyers or agency traffic people. If you go through all the info on their site… Google can actually recommend professionals to design and write your TV campaign and production companies (at almost any price level) to produce it. Here’s a link to a site where a guy actually tested the Google TV Ads service: http://masscontrolsite.com/blog/?p=71 After all, who knows more about the public’s viewing habits and personal interests than Google? If you work at an ad agency, watch all the Google videos and read the info from their site… You may be surprised. www.google.com/adwords/tvads/index.html#subid=branded-search

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