A couple weeks ago, I had the opportunity to direct and photograph Steelers’ coach, Mike Tomlin in the new TV spots for “The Extra Mile Foundation.” This worthwhile, non-profit organization gives urban kids the chance to attend a school where they learn in an atmosphere that’s free from drugs and violence.

When you’re the head coach of the Pittsburgh Steelers, every hour of your day is blocked out with meetings, interviews and other activities. Mike Tomlin was kind enough to give us 3 hours of his time. Producer and production coordinator, Judy Gurchak and I worked our entire shoot day around Tomlin’s schedule.

Stan Muschwek wrote and produced the new ad campaign. Stan thinks in visual terms, so he wrote scripts that didn’t require our featured talent to rush through his on-camera and voice-over copy. Stan and I have worked together on numerous projects for the past 25 years.

I shot all the 1080P “B-Roll” footage in actual working classrooms. For these scenes, I used Panasonic’s new GH2 camera. It makes great images and it’s small enough that kids don’t feel intimidated having it close to their face. Gaffer, Ted Weigand used small LED soft panels, bounce cards and battery powered LED fill lights to minimize classroom disruptions.

I shot Mike Tomlin’s on-camera segments with Panasonic’s new AF100, HDTV camera. I also photographed the still images for The Extra Mile Foundation’s 2011 print campaign. It feels great to give your time to such a worthwhile cause.

Cancer Survivors

On March 12, 2012, in Uncategorized, by Glenn Przyborski


The concept sounds deceptively simple… real cancer survivors sharing their stories with the home viewer. We all agreed that the TV campaign would be most effective if these non-actors could talk one-on-one, directly to camera.

At Florida’s Lynn Cancer Institute, I mounted a through-the-lens teleprompter system in front of a Sony HDTV digital camera. The prompter’s monitor was fed by a video camera focused on an off-camera interviewer. Suddenly, our cancer survivors were talking and relating to a live human face, instead of a cold glass lens.

Producer/production coordinator, Judy Gurchak deliberately kept crew size to the bare minimum so the on-camera people wouldn’t be intimidated. Black flags and “floppies” were used to block the talent’s view of equipment and off-camera people.

During post-production, I decided to cut the best thoughts together and not worry about jump cuts. We made no attempt to hide the fact that the material had been edited. I felt that once the home viewer feels engaged with the talent and their story, why introduce random side cutaways, shots of hands or other distractions.

WVU Healthcare “Anthem”

On October 16, 2012, in Uncategorized, by Glenn Przyborski

WVUHealthcare “Anthem” :60 from Glenn Przyborski on Vimeo.

WVU Healthcare is West Virginia’s largest medical center. The facility is also a teaching hospital for hundreds of West Virginia University medical students.

My assignment for this commercial campaign was to capture the thoughts and stories of several doctors and real-life patients. No actors were to be used. The marketing team wanted to show some technology, but humanity would be the primary focus.

Working with WVUH’s creative marketing team of Heidi Specht and Jay Coughlin, I scouted dozens of locations around the hospital complex. In the “real world” of tight budget production, extensive pre-production and logistics play a key role. You’d like to shoot dozens of scenes and angles, but you only have a couple 12 hour days. I needed to spend the time shooting rather than moving from location to location.

Putting together a “doable” shoot schedule is the responsibility of my producer and production coordinator, Judy Gurchak. While the crew was moving equipment from one sync-sound setup to another, I was shooting hand-held footage in operating rooms during actual surgery.

I shot all the sync-sound talent scenes with my Canon 5Dmk3. It’s shallow depth-of-field separated speaking doctors and patients from busy backgrounds. I used a Panasonic GH2 with high-speed Canon FD series lenses for rapid, “B-roll” cutaways. I also employed a GoPro Hero2 HD camera for the exterior time-lapse scenes of the hospital. Pittsburgh’s Jay Green of Big Science Music created the original music and mixed the spot.

Rebellion 2012

On January 22, 2012, in Uncategorized, by Glenn Przyborski

Usually, I’m shooting nice things… like attractive people eating food while smiling. This project was completely different.

John Brabender (BrabenderCox) is one of the country’s top political media consultants. For over 10 years, he and I have worked together on many successful TV campaigns. John rarely thinks anywhere near the box, much less inside it.

John gave us less than a week to put together this project. Fortunately, I remembered scouting an old abandoned manufacturing building in Pittsburgh for a previous TV campaign. My producer and production coordinator, Judy Gurchak and I re-scouted the location and it was still available.

I set up most of the shots to take advantage of a wall of windows that lined the North side of the building. This became my primary light source, supplemented with 1200 and 2500 watt HMI’s. We used smoke machines to add atmosphere and distance to the scenes.

Growing up in Florida, I hate shooting in freezing cold weather. For the entire shoot day, our set temperature was less than 50ºF. We couldn’t use heaters because they quickly dissipated the smoke. Our shoot day was overcast and snowy, so we knew we would loose useable window light by 4:30PM.

I used a motorized, 7′ slider for the marching feet scenes and all ground level camera angles. This slider can smoothly move 25 pounds of camera.

I photographed everything with a RED Epic M using the standard set of RED primes including the 300mm telephoto. Every scene (except the fall) was shot at 30fps for playback at 23.98.

Thad Christian at Pittsburgh’s Phenomenom Post did an amazing job editing and grading the 90 second spot in less than 2 days including numerous effect shots. Michael Goodis handled original sound design. Steve Parys worked his butt off as my assistant director. Without the talents of gaffer, Ted Wiegand and scenic designer, Rich Schutte none of this would have been possible in such a short amount of time.

PLEASE: No political comments… I’ve uploaded this commercial to show an interesting assignment and production treatment… it’s not intended to be a political statement.

Przyborski Wins Platinum at MarCom

On November 26, 2011, in Uncategorized, by Glenn Przyborski


All of us at Przyborski Productions were happy to learn that our commercials for Boca Raton Regional Hospital won a “Platinum” award for broadcast media in the 2011 MarCom Awards. This is the third year that Boca Raton’s marketing team, headed by Tom Chakurda, has called on Przyborski Productions for the medical center’s on-air TV marketing.

MarCom is sponsored by the Association of Marketing and Communication Professionals. The mission of the MarCom Awards is to honor excellence and recognize the creativity of marketing and communication professionals. The MarCom Awards is a creative competition for corporate marketing and communication departments, advertising agencies and industry freelancers. The MarCom competition has grown to the largest of its kind in the world with about 5,000 entries per year. A look at the winners shows a range in size from individuals to media conglomerates and Fortune 50 companies.

CLICK HERE to screen several recent Boca Raton Regional Hospital spots, including the latest MarCom Platinum winner.

Scenes from a County Fair

On September 22, 2011, in Uncategorized, by Glenn Przyborski


I live in the City of Pittsburgh. Our company is in the city. Most of our clients and ad agencies are located in cities across the state. It’s easy to forget that Pennsylvania is mostly rural farm country.

Once a year, my wife Carol and I travel an hour and a half north of Pittsburgh to Meadville, Pennsylvania. It’s the annual site of the Crawford County Fair, the largest agricultural and livestock exhibition in the state. For an entire week, kids and adults from all over Northwest Pennsylvania show off the best looking animals they’ve raised. 4H members and others take pride in their sheep, cattle, pigs, horses, goats, ducks and chicken. Every exhibitor hopes to win a prize and the bragging rights to having raised a “best of show” animal at the Crawford County Fair.

I call this video “Scenes from a Pennsylvania County Fair” because every week in the summer, scenes like these repeat themselves in rural towns across the state and throughout the country. It’s was a hot, sticky 92 degrees at the fair but everybody enjoyed walking the fairgrounds, eating junk food and catching up with their old friends.

This video is a compilation of 1080P footage I shot in 2008 and 2011. It’s a salute to the hard working people we sometimes take for granted…

Zacuto Inc. /Chicago

On September 18, 2011, in Uncategorized, by Glenn Przyborski

Zacuto is one of the world’s leading suppliers of innovative camera equipment and technologies. The company’s high-tech accessories for DSLR cameras are used throughout the world. If you shoot commercial video with Canon cameras, there’s a good chance you own Zacuto accessories.

Based in Chicago, Zacuto has a world-wide distribution network of dealers in Germany, France, Sweden, Tokyo and Singapore.

In addition to my “day job” directing and photographing TV commercials for clients and ad agencies across the US, I’ve been designing several new camera accessories for Panasonic’s GH1/GH2 series of cameras. These upcoming products will enhance the functionality and usability of these popular cameras.

Everyone who knows me is aware that I can’t buy or use a piece of equipment without taking it apart and modifying it. I’m guilty of never being happy with the status quo. I always think something can be better.

Check out Zacuto’s website: http://www.zacuto.com My short bio is part of the “Zacuto Product Designers” section: http://www.zacuto.com/zacuto-product-designers

Executive producer, Jim DeVincentis & Coach Don Nehlen

For 20 years, retired WVU Football Coach Don Nehlen brought the WVU Mountaineers from obscurity to a powerhouse in the Big East Conference. Thanks to Nehlen, WVU has one of the best college football stadiums and training facilities in the country. His athletic leadership abilities have been missed in Morgantown since his retirement. You know you’re appreciated when the road to Mountaineer Stadium is named Don Nehlen Drive.

Several years ago, Nehlen’s life was saved by triple-bypass heart surgery at West Virginia University Hospitals. We had the pleasure of filming Don as he told his story for an upcoming WVUH Heart Institute commercial. It’s always fun working with the marketing team at WVUH and agency, Fahlgren Advertising. Stay tuned… I’ll post the commercial as soon as it’s finished.


Taye Diggs stars on ABC-TV’s “Private Practice” He’s a Hollywood “A” list TV actor with a long resumé of shows, movies and guest appearances.

16 years ago in ’95, Taye Diggs was a young actor making the rounds doing New York casting sessions. I was in NYC, with agency producer Frank DiSalvo, casting a series of Giant Eagle Supermarket TV spots. We were looking for a young male actor to play the “helpful, polite deli clerk” (that’s how the client approved script referred to his part.) 24 year-old, Taye Diggs had a great look and did a killer job at the session.

We flew Taye to Pittsburgh for an all-night shoot in one of Giant Eagle’s Supermarkets. Back then, Giant Eagle insisted that all TV production be done between 10PM and 6AM. Taye did a great job and maintained a positive attitude… even at 3AM!

Next thing you know, he’s featured on an episode of NBC’s Law & Order. Then he’s a regular on Ally McBeal… next he lands the lead on the TV series, Kevin Hill … then it’s Grey’s Anatomy… Now he stars in the popular, Private Practice airing every Thursday night at 10PM.

I’d like to think that Taye’s good fortune started when he appeared in our 1995 Giant Eagle spot… after all, his agent requested several VHS dubs of the commercial to send to West Coast casting directors. You know…the more I think about it, Taye Diggs owes his success to Giant Eagle!

American “Pop” Artist, Burton Morris

On May 3, 2011, in Uncategorized, by Glenn Przyborski

Director, Glenn Przyborski and artist, Burton Morris

Just finished shooting an internet video project with Burton Morris, one of the country’s hottest artists. I love his energetic, vivid, fun style of unique “Pop” art, which is a tribute to artists Andy Warhol and Roy Lichtenstein. Although Burton now resides in L.A., he has family and professional ties to his home town of Pittsburgh, PA. A graduate of Carnegie Mellon University (CMU) Burton started his career as an art director at several major Pittsburgh ad agencies.

Burton Morris has created major works for CocaCola, The Academy Awards, Heinz, the Olympics, Absolut Vodka and hundreds of other corporations. Although he’s an internationally famous artist, Burton Morris’ is also one of the nicest guys you’ll ever meet.

He just completed a fun project for Eat ‘n Park Restaurants. Burton created his own original art to celebrate the 25th anniversary of “Smiley,” Eat ‘n Park’s corporate cookie icon. This summer, Burton Morris’ original artwork will adorn t-shirts, coffee mugs and other items that are sold in Eat ‘n Park’s chain of over 80 restaurants.

Sorry, I can’t reveal Burton’s original “Smiley” artwork, ’till it’s unveiled in June!… stay tuned!

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