- About Przyborski Productions
- Demo Reels
- Misc Videos
- Introduction of 24P (from 2002)
- Images from a Summer Carnival
- River Rafting
- Scenes from a County Fair
- America Lost
- Moments@24fps (1997)
- Behind-the-Scenes Prop38 (2000)
- 1991 Pittsburgh Penguins
- Barth Bartholomae (1997)
- Behind-the-Scenes Pagetime (1998)
- Frontier Telephone (2000)
- Time Capsule: GNC 1992-1995
- Jimmy D
- Contact Info
This Friday, April 7th, the Rock and Roll Hall of Fame will induct England’s popular 70’s & 80’s rock group, YES. Cheering in the audience will be John Brabender, one of the country’s best known political media experts, ad agency owner, frequent contributor on MSNBC and CNN and long-time super-fan of YES. Brabender also led a crusade to get his favorite band inducted into the Rock and Roll Hall of Fame.
Every once in a while, a project comes along that’s completely different and fun to shoot. With hits like “Roundabout”, “Owner of a Lonely Heart”, “Long Distance Runaround” and many more, YES, is truly a major group from the 70’s & 80’s. Yet they still have a huge, cult-like, devoted following that sells out every performance.
For the group’s U.S. tour, Brabender asked Glenn Przyborski to direct and photograph several short videos that would play on YES’ concert video screens. They were tied to late 70’s nostalgia, including an homage to a scene from the movie “Almost Famous”. The videos were played before the band’s performance and to signal the end of intermission.
Stanley Steemer is America’s largest and best know cleaning service.
Przyborski Productions produced their new 5 spot TV campaign which currently airs on both network and cable stations. The week long production was shot in Tampa, FL which historically has some of the country’s best winter weather. The most difficult production challenge was staging a parade, complete with an original Stanley Steemer float, marching bands and a hundred extras.
The campaign was created by Jim McCabe, Stanley Steemer’s Creative Director and produced by New York based, Frank DiSalvo. Glenn Przyborski directed, photographed and edited the spots… “It was great working with old friends from the past. James and Frank were the agency creative team behind dozens of successful Giant Eagle, Autozone and Alliance Capital commercials that we previously produced.” Glenn adds, “This campaign is traditional, solid marketing… In an easy to understand way, each spot shows that Stanley Steemer is the best solution to household cleaning problems.”
Space Junk and Mills-James shared the visual effects work. Rob Deaner of Contagious Music created the original music tracks and mixed the spots.
Not to be “crass commercialists”… but, we’d like you to take 6 minutes to screen our updated reel which includes some recent projects. The spots span the gambit from high-energy, effect-driven commercials, to sincere, one-on-one communications aimed directly at the home viewer.
It’s also our first reel where every spot was shot digitally… Sorry Kodak, it appears our $.65/foot, 25 year relationship is over…
Here’s a look at 4 distinctively different ad campaigns, all directed, photographed and edited by Glenn Przyborski.
First, Sharon Regional Health System… This ad features Debbie Lewis, who’s alive today thanks to Sharon’s Cardiac team. We meet Debbie in her home which she shares with 54 unusual pets. The agency is Scoppechio from Louisville, KY.
Curing cancer of the lungs or esophagus requires specialists. Dr. Rodney Landreneau and Dr. Blair Jobe co-chair Allegheny Health Network’s Esophageal & Lung Institute. Produced for Mullen Advertising, this new spot introduces their team of patient-focused doctors.
If you live in the Akron-Canton area, there’s a good chance your medical provider is Aultman Healthcare. This ad is part of a multi-spot campaign from the Innis-Maggiore agency to showcase the healthcare system’s total capabilities…everything from preemies to hospice care.
The Marcus Neuroscience Institute is the latest addition to Boca Raton Regional Hospital. This commercial introduces their new 52 million dollar facility and its talented team of doctors. The spot also credits the philanthropic donors who made the Institute possible. Tom Chakurda created the campaign’s concept and wrote the copy.
Giant Eagle is one of the largest supermarket chains in the country. Between 1994 – 2000, Przyborski Productions produced literally all of Giant Eagle’s TV advertising. These were years of tremendous growth for the multi-state company. During that time period, Giant Eagle’s advertising was fun, different, interesting and entertaining.
In 1995, Bishop Wuerl (now Cardinal Wuerl) was featured in a 35mm TV commercial, endorsing Giant Eagle’s “Apples for Students” program. With the inauguration of Pope Francis, Cardinal Wuerl has been all over the news. Some say he was under consideration to be the next Pope.
Click the image above to replay this unique TV spot from over 20 years ago…
All across the country, traveling carnivals setup shop outside hundreds of small towns and cities. Within a day or so, workers transform an open field on the outskirts of town, into a midway with rides, games and lots of junk food. Where else can you enjoy chocolate funnel cakes and deep-fried ice cream?
For many residents, a trip to the carnival’s an annual tradition. For the $5 admission, you can spend all day and night cruising the fair grounds. There’s groups of girls checking out the guys and catching up on mid-summer gossip. As day slowly dissolves to night, young lovers stroll the midway hand-in-hand.
At a Midwest carnival, tractor and truck pulls are very popular. A powerful truck or tractor drags a weighted sled down a dirt track. It’s not a sophisticated sport, but it’s fun to watch and very loud! The owner of the winning entry gets a prize, but more importantly, all his friends know he drives of the most powerful truck in town.
I shot this video to capture moments from a hot, humid July day, at the fairgrounds, just outside Butler, Pennsylvania.
A few years ago (before HDTV) I directed and photographed a project for General Electric Information Services. Michael Doherty, Stan Muschweck and the late, Joe Baird of The Birmingham Group, created the original concept. The 3 minute video, titled “Reaching Beyond” was created to open GEIS’ national convention. The concept was to show how a person’s ability, imagination and creativity “grows” over their lifetime.
We cast 3 young girls, a teenager, and 2 adult women who could all have been the same person at different stages of life. The original concept called for each of the actors to be drawing or painting their version of a tree. We hired 2 local Pittsburgh artists to “pre-draw” and “pre-paint” multiple versions of the various stages of artwork. During the shoot, these same professional artists helped the actors do a believable job of working with pencils, water colors, charcoal and oil colors.
I shot all the footage with my Arri 35BL4 equipped with Zeiss super-speed lenses. The 35mm film was then transferred to tape in Nashville by colorist, Brent Clenny at Filmworkers Club. The music was composed and performed by Sue Hartford at Euphoria in Pittsburgh. I edited the long-form video at our Pittsburgh facility.
West Virginia University Healthcare is the largest hospital complex in the State of West Virginia. The facility treats many of the region’s most complicated medical cases.
Heidi Specht, WVUH’s Director of Marketing, wanted a series of TV commercials whereby former patients would share their experiences directly with the home viewer. The commercials were to be completely unscripted, allowing patients to tell their stories in their own words.
This concept sounds deceptively easy, but it’s far from it. “Real people” who have never been on TV, can’t comfortably look into a cold, black camera lens and “pretend” they’re talking to a friend.
We decided to use a technique that I pioneered back in ’87. It uses a thru-the-lens teleprompter on the camera. However, instead of seeing the words of a script, the talent sees live video of an interviewer’s face. The on-camera talent talks directly with the interviewer, creating almost perfect eye contact with the home viewer. (In ’87, I first used this production technique to help small children talk on camera. We then used it on a major promotion for Pittsburgh’s KDKA-TV. Today network news interviews are often conducted this way.)
The 5 spot commercial campaign airs in HD throughout West Virginia.
Gateway Health Plan offers “Medicare Assured” coverage to qualified residents of Pennsylvania. The multi-spot campaign featured people who have overcome their health problems and disabilities.
I’m confident in sharing that extensive pre-production is the primary difference between a successful project and hours of overtime and uncontrolled expenses. I elected to photograph the commercials with a Canon 5Dmk3. This camera’s 36mm x 24mm imager yields very shallow depth-of-field images. This keeps visual separation between the on-camera talent and the background. The 5Dmk3 also has great looking color, especially with flesh tones.
For the location spot, generator powered, HMI lighting supplemented natural daylight for the outdoor footage. For the garage scenes, the primary light source was a 1200 watt HMI through a 3′ x 3′ Chimara diffuser. Talent back-lights were LED lighting panels.
The white limbo studio spot was shot using incandescent lighting. 1K & 2K Arri fixtures were used combined with 3×3 & 3×4 Chimera soft diffusers. The BG white limbo rear wall was lit with 5K Arri fresnels. It’s very important when you shoot this type of commercial that the color balance of the light fixtures that illuminate your BG be exactly the same. Otherwise you’ll end up with a color shift from left-to-right or top-to-bottom.
The campaign currently airs in high-definition throughout the State of Pennsylvania USA.
Over the years, I’ve directed and photographed literally hundreds of TV spots for medical centers across the country. This multi-hospital campaign featured similar commercials for Forbes Regional, Allegheny Valley & Canonsburg General Hospital.
Rather than using professional actors and voice-over talent, the campaign’s concept required a real doctor at each facility to talk one-on-one about the services his hospital offers to the community it serves.
Our challenge was a very tight, one day production schedule at each hospital with a limited time to shoot the on-camera doctors. Fortunately, I’ve had years of experience shooting, directing and working with non-professional on-camera talent.
We broke the scripts down to minimize each doctor’s on-camera segments. You can overwhelm “talent” if you ask them to memorize a long, complicated script. The doctors were told that they never had to deliver more than 2 on-camera sentences in each sequence. We didn’t waste time shooting copy that was intended to be covered with “B-Roll”.
Most of each production day was spent shooting the necessary, non-sync footage in and around the hospitals. Everything from intense operating rooms to patient-staff interactions were shot with a combination of HD digital cameras, including the Panasonic AF-100, GH2 and the tiny GoPro Hero2. To achieve an extremely shallow depth-of-field, the on-camera sync scenes were filmed with Canon’s new 5D Mk3. (A few of the cutaways were footage that I had photographed from previous campaigns.)