Church’s Chicken Puerto Rico

On February 14, 2012, in Uncategorized, by Judy Gurchak


Church’s Chicken has over 1700 locations in 22 countries. In Puerto Rico they’re arguably the most popular chicken restaurants with over 70 units.

For years, Pittsburgh based food stylist Shui Ziegler and her husband have created the food stylings for Church’s in-store menus as well as broadcast and print promotions. Przyborski Productions was brought on-board to work with Shui & Zig to create the introductory TV spot for Church’s new “Breakfast Pockets”  (or in Spanish, “Pockets Desayuno”.)

set stylist Zig Ziegler sets a "hero" egg


Przyborski shot the digital commercial in John Sanderson’s studio, located in Pittsburgh’s strip district.  Felipe Flores, Church’s VP of Marketing, asked Glenn to create a warm, golden, morning feel to the scenes, emphasizing the product’s natural ingredients.

Everything was shot on the RED “Epic” camera system, primarily using Glenn’s Canon lenses. For the extremely tight macro scenes of bacon and sausage, the unique Innovision “Probe II” snorkel lens was employed. Glenn feels the greatest feature of the Epic is its ability to shoot at almost any frame rate up to 300fps.  The falling tortillas were shot at 240fps.

The commercial was edited and mixed by the Kamikaze Group in Guaynabo, Puerto Rico. They also created the original music track. The ad is currently airing in HD throughout Puerto Rico.  In case you’re hungry, the closest Church’s Chicken to Pittsburgh is in Akron, Ohio.

Rebellion 2012

On January 22, 2012, in Uncategorized, by Glenn Przyborski

Usually, I’m shooting nice things… like attractive people eating food while smiling. This project was completely different.

John Brabender (BrabenderCox) is one of the country’s top political media consultants. For over 10 years, he and I have worked together on many successful TV campaigns. John rarely thinks anywhere near the box, much less inside it.

John gave us less than a week to put together this project. Fortunately, I remembered scouting an old abandoned manufacturing building in Pittsburgh for a previous TV campaign. My producer and production coordinator, Judy Gurchak and I re-scouted the location and it was still available.

I set up most of the shots to take advantage of a wall of windows that lined the North side of the building. This became my primary light source, supplemented with 1200 and 2500 watt HMI’s. We used smoke machines to add atmosphere and distance to the scenes.

Growing up in Florida, I hate shooting in freezing cold weather. For the entire shoot day, our set temperature was less than 50ºF. We couldn’t use heaters because they quickly dissipated the smoke. Our shoot day was overcast and snowy, so we knew we would loose useable window light by 4:30PM.

I used a motorized, 7′ slider for the marching feet scenes and all ground level camera angles. This slider can smoothly move 25 pounds of camera.

I photographed everything with a RED Epic M using the standard set of RED primes including the 300mm telephoto. Every scene (except the fall) was shot at 30fps for playback at 23.98.

Thad Christian at Pittsburgh’s Phenomenom Post did an amazing job editing and grading the 90 second spot in less than 2 days including numerous effect shots. Michael Goodis handled original sound design. Steve Parys worked his butt off as my assistant director. Without the talents of gaffer, Ted Wiegand and scenic designer, Rich Schutte none of this would have been possible in such a short amount of time.

PLEASE: No political comments… I’ve uploaded this commercial to show an interesting assignment and production treatment… it’s not intended to be a political statement.

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