Corbett Approves Film Tax Credit

On March 10, 2011, in Uncategorized, by Glenn Przyborski

Glenn Przyborski, John Brabender & Governor Tom Corbett

This week, Governor Tom Corbett approved Pennsylvania’s film tax credit. To a collective sigh of relief from hundreds of our state’s film workers (and our Pittsburgh based crew people) Corbett agreed that the incentive brings hundreds of millions of dollars into Pennsylvania. It helps many businesses and individuals who are not “filmmakers.” Companies like caterers, restaurants, hotels, transportation suppliers, location owners and many, many more.

There are several major films, including the latest Batman feature, who want to shoot in Western PA, but have been waiting for the Governor’s decision. In today’s complicated world of film finance, states bid against each other to see which can provide the biggest incentives to producers. Now the proposed budget has to be rammed through our state’s legislature.

Svetlana Becomes a U.S. Citizen

On February 27, 2011, in Uncategorized, by Glenn Przyborski

Her friends from Eat 'n Park congratulate Svetlana Maine (wearing red, white & blue) on becoming a U.S. citizen


Svetlana Maine is the senior art director at Eat ‘n Park and she’s now an American citizen. Svetlana, a graduate of the Art Institute of Pittsburgh, is from Russia. As an intern, her work ethic and unique flare for original design quickly became apparent to Eat ‘n Park’s Cliff Miller and Kevin O’Connell. She was offered and accepted a full-time position before graduation.

Svetlana designs the artwork for many of Eat ‘n Park’s in-store promotions and other printed materials. She also creates title graphics that are used on television commercials for item/price inserts.

On Feburary 18th, Eat ‘n Park’s entire marketing and advertising team crowded the Federal Courthouse in downtown Pittsburgh to witness Svetlana Maine become a citizen of the United States. Congratulations Svet!

Eat ‘n Park’s TV Campaign

On February 7, 2011, in Uncategorized, by Glenn Przyborski

With over 75 restaurants throughout Western Pennsylvania, Ohio and West Virginia, Eat ‘n Park called on Przyborski Productions to shoot their ongoing testimonial campaign. VP of Creative Services, Cliff Miller and Senior VP of Marketing, Kevin O’Connell worked with director/cinematographer Glenn Przyborski to establish a fun, free-spirited look and feel for the very successful marking campaign.

Glenn shoots the on-going, HDTV campaign using a specially modified Canon 5D digital camera. The camera’s extremely shallow depth of field yields an intimate portrait of Sarah and featured customers, while blurring background action.

Eat ‘n Park spots are always shot in busy restaurants, so it’s important that guests are not disrupted. Before dawn, dozens of ceiling lights are exchanged with special daylight bulbs. Powerful HMI’s are used outside to stream “daylight” into the restaurant. Przyborski also uses low power LED panels as fill light on featured customers.

WVU Healthcare

On January 4, 2011, in Uncategorized, by Glenn Przyborski

WVU Healthcare is the largest hospital system in West Virginia. Fahlgren Advertising of Columbus, Ohio created the marketing concept and Glenn Przyborski directed and photographed their latest broadcast ad campaign.

Przyborski’s projects are often loaded with high-energy effects, but the new WVUH campaign is a throw back to simpler times. The Fahlgren concept called for 9 key hospital doctors, nurses and administrators to do a couple honest, sincere lines of on-camera copy.

Sometimes the simplest concepts are logistically the most complicated. Doctors can only commit to short, specific time windows. Busy hospital locations are only available at certain times. Judy Gurchak and WVUH producer, Lori Savitch created a doable production schedule for the 2 day shoot. Working with Jay Coughlin and Heidi Specht, Przyborski shot “B-Roll” footage whenever there was a break in sync-sound filming.

Sync sound scenes were shot on a RED One camera and prime lenses. Most “B-Roll” cutaways were shot on a Sony F900R with Canon lenses and a modified Panasonic GH1 camera with Canon FD lenses. Our Pittsburgh based crew made extensive use of LED lighting fixtures to minimize power requirements in the busy hospital complex. Glenn edited the 60 second spot in 1080P at Przyborski Productions. Allen DiCenzo of Circa Music in Dublin created the original music track based on the Aaron Copland composition, “Simple Gifts”.

Google Wants to Handle Your Client’s Advertising

On January 3, 2011, in Uncategorized, by Glenn Przyborski

Did you know that Google… the world’s most popular search engine, is now in the business of TV advertising? Google has plans and the technology to sell and distribute TV spots on most of the major cable channels. With their service, there’s no need for media buyers or agency traffic people. If you go through all the info on their site… Google can actually recommend professionals to design and write your TV campaign and production companies (at almost any price level) to produce it. Here’s a link to a site where a guy actually tested the Google TV Ads service: http://masscontrolsite.com/blog/?p=71 After all, who knows more about the public’s viewing habits and personal interests than Google? If you work at an ad agency, watch all the Google videos and read the info from their site… You may be surprised. www.google.com/adwords/tvads/index.html#subid=branded-search