WVU Healthcare

On January 4, 2011, in Uncategorized, by Glenn Przyborski

WVU Healthcare is the largest hospital system in West Virginia. Fahlgren Advertising of Columbus, Ohio created the marketing concept and Glenn Przyborski directed and photographed their latest broadcast ad campaign.

Przyborski’s projects are often loaded with high-energy effects, but the new WVUH campaign is a throw back to simpler times. The Fahlgren concept called for 9 key hospital doctors, nurses and administrators to do a couple honest, sincere lines of on-camera copy.

Sometimes the simplest concepts are logistically the most complicated. Doctors can only commit to short, specific time windows. Busy hospital locations are only available at certain times. Judy Gurchak and WVUH producer, Lori Savitch created a doable production schedule for the 2 day shoot. Working with Jay Coughlin and Heidi Specht, Przyborski shot “B-Roll” footage whenever there was a break in sync-sound filming.

Sync sound scenes were shot on a RED One camera and prime lenses. Most “B-Roll” cutaways were shot on a Sony F900R with Canon lenses and a modified Panasonic GH1 camera with Canon FD lenses. Our Pittsburgh based crew made extensive use of LED lighting fixtures to minimize power requirements in the busy hospital complex. Glenn edited the 60 second spot in 1080P at Przyborski Productions. Allen DiCenzo of Circa Music in Dublin created the original music track based on the Aaron Copland composition, “Simple Gifts”.

Google Wants to Handle Your Client’s Advertising

On January 3, 2011, in Uncategorized, by Glenn Przyborski

Did you know that Google… the world’s most popular search engine, is now in the business of TV advertising? Google has plans and the technology to sell and distribute TV spots on most of the major cable channels. With their service, there’s no need for media buyers or agency traffic people. If you go through all the info on their site… Google can actually recommend professionals to design and write your TV campaign and production companies (at almost any price level) to produce it. Here’s a link to a site where a guy actually tested the Google TV Ads service: http://masscontrolsite.com/blog/?p=71 After all, who knows more about the public’s viewing habits and personal interests than Google? If you work at an ad agency, watch all the Google videos and read the info from their site… You may be surprised. www.google.com/adwords/tvads/index.html#subid=branded-search

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