Healthcare Showreel Update

On May 4, 2017, in Uncategorized, by Glenn Przyborski

Every year Glenn Przyborski directs & photographs major healthcare campaigns. He shoots for agencies across the country as well as clients who internally handle their own creative marketing.

Przyborski is one of the few commercial directors who realizes production inside a busy hospital is not the same as filming in a studio. He knows how to work with doctors & medical teams to get great footage with minimal disruption. Everyone on the production crew is aware that real patients take precedence over the filming process.

The commercials featured on this reel demonstrate Glenn Przyborski’s directorial styles & techniques that enhance a project’s concept. All featured doctors & hospital staff are real. Testimonials are given by real patients. All operating room scenes were photographed during actual procedures.

National Geographic Channel Promos

On January 5, 2021, in Uncategorized, by Glenn Przyborski

In January 2021, The National Geographic Channel began cable & satellite programming to millions of homes across North America. From 2000 to 2002, Glenn Przyborski directed & photographed many of the network’s major promotions.

Working with Lorraine Snebold, Senior VP of Brand Management / Creative, all projects were filmed in 35mm at National Geographic’s headquarters in Washington, D.C. The first floor of one of their buildings was converted into a state-of-the-art, TV studio that originated live & pre-recorded programming every day. For director-cinematographer Glenn Przyborski, it meant the network’s promo shoots were scheduled on weekends.

All the promos involved complex effects and graphics. Przyborski worked closely with digital artists from San Francisco’s 168 Design who handled post-production special effects and motion graphics. The iconic National Geographic theme music, originally composed by Elmer Bernstein, was adapted and customized for most of the promos.

Nat Geo was originally a joint venture of National Geographic and FOX. Today, the Walt Disney Company owns over 70% of the popular Nat Geo and Nat Geo Wild cable channels.

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Greg Yost 1957-2019

On November 19, 2019, in Uncategorized, by Glenn Przyborski

Greg Yost, creative director of Lazor-Yost Marketing & Design, has passed away.

I first met Greg in the early 90’s. He was creative director of “The Kaiser Group”. Greg was the first agency art director I encountered that was sure computers would take over all mechanical aspects of layout & design in advertising. We both owned early Macintosh systems, and once a month we’d get together to swap 3.5” floppy disks of programs we either bought or borrowed.

The first project I directed and photographed for Greg was for Sheetz. Greg did much of the early creative marketing concepts and in-store signage for this family owned, Altoona based company. They were trying hard to be more than a group of “7-11 type” convenience stores. Greg created the advertising that introduced Sheetz Coffee, “MTO” food items, Sheetz Hot Dogs, “Sheetza Pizza”, “IT” Cola, “Jacks” cigarettes and Sheetz’s own brand of gasoline. When you pull into a Sheetz for coffee, food or gas… remember Greg Yost.

I also filmed many of Greg’s creative and sometimes crazy TV campaigns for Hoss’s Restaurants, HealthSouth Rehab Centers, Fruth Drug Stores, Unimart, CEI Cable & Internet and Atlantic Luggage. The projects always had limited budgets, but we always had fun shooting Greg’s concepts.

I last spoke with Greg in May and he never mentioned that he was sick and undergoing treatment for cancer. We talked about how the ad business had changed over the past couple decades and that today we’d never get away with what we used to do… He sounded positive, upbeat and directly involved in the marketing efforts of his clients.

As a remembrance, here’s a few of Greg Yost’s favorite TV projects from 1991 through 2009…RIP my friend.

Award Winning Writer-Director, Harry Greenberger

On May 14, 2019, in Uncategorized, by Glenn Przyborski

In the 90’s, Harry Greenberger worked with us as an assistant cameraman. Harry loved all aspects of the filmmaking business and was always a great, positive thinking crew person. On some rare occasions, he even filled in as a background extra. Today, Harry is a writer and director of feature films. His latest, “Staring at the Sun” has won major awards at over 40 major film festivals including Best Picture category in New York, L.A. and many others. It’s great to see Harry Greenberger receiving this well deserved career success!

YES & the Rock and Roll Hall of Fame

On April 3, 2017, in Uncategorized, by Glenn Przyborski

This Friday, April 7th, the Rock and Roll Hall of Fame will induct England’s popular 70’s & 80’s rock group, YES. Cheering in the audience will be John Brabender, one of the country’s best known political media experts, ad agency owner, frequent contributor on MSNBC and CNN and long-time super-fan of YES. Brabender also led a crusade to get his favorite band inducted into the Rock and Roll Hall of Fame.

Every once in a while, a project comes along that’s completely different and fun to shoot. With hits like “Roundabout”, “Owner of a Lonely Heart”, “Long Distance Runaround” and many more, YES, is truly a major group from the 70’s & 80’s. Yet they still have a huge, cult-like, devoted following that sells out every performance.

For the group’s U.S. tour, Brabender asked Glenn Przyborski to direct and photograph several short videos that would play on YES’ concert video screens. They were tied to late 70’s nostalgia, including an homage to a scene from the movie “Almost Famous”. The videos were played before the band’s performance and to signal the end of intermission.

The videos were edited at Phenomenon by Thad Christian. Michael Goodis created the original sound design. John Brabender created and wrote the original concepts.

Salute to the 1991 Pittsburgh Penguins

On May 30, 2013, in Uncategorized, by Glenn Przyborski

1991 Pittsburgh Penguins The Penguins won their first Stanley Cup in 1991. Back then, KDKA-TV exclusively aired many of the team’s games. The station needed footage of featured players for use in on-air promotions as well as the open & close of the telecast.
Przyborski Productions was contacted by Drew Moniot, KDKA’s Creative Development Manager to shoot a stylized video of the team’s players. Drew’s original concept was to capture the action and interaction inside the Penguin’s locker room, between periods of play. The video would be a rough, tough, stylized look at team members preparing to hit the ice for the game’s final period. Our player-liaison, Phil Bourque helped us plan specific action cutaways that were unique to each player. Tinsy Labrie, former Marketing Director of the Pittsburgh Penguins, scheduled the shoot on a team “personal day”, so players had to be assured that their on-camera segment would take no longer than 30 minutes to film. Makeup stylist, Patti Bell enjoyed creating a realistic, hot, sweaty look for each guy. We never had more than two Penguins on-set at a time, so uniformed extras filled-in the foreground and background.

I shot all the footage on Kodak 5298 stock using my Arri 35BL4 and Zeiss Super-Speed lenses. Everything was shot from a Fisher 10 crab dolly. Film processing was handled by Producer’s Color in Detroit. The stylized “blue-bleach” treatment and enhanced grain were added to the locker room footage during the 35mm film-to-tape transfer at Postique in Detroit. After the winning ’91 season, we filmed our Stanley Cup scenes after-hours at KDKA, then transferred it as clean 35mm.

Our Submarine’s 25th Anniversary

On March 27, 2015, in Uncategorized, by Glenn Przyborski


Very few cities have their own submarine. Pittsburgh is the final resting place of the USS Requin, a diesel-electric sub that was built in 1945. WWII ended 3 days before the Requin’s first wartime patrol. She never fired a torpedo in battle.

2015 was the 25th anniversary of the USS Requin’s arrival at the Carnegie Science Center. It also marks 70 years since the sub was christened at Maine’s Portsmouth Navy Yards. The interior of the Requin looks and feels like she just returned from one of her many sea patrols.

I was testing a prototype camera filter for an optical manufacturer and thought the detailed interior of a submarine would be visually interesting. After shooting for an hour inside the sub’s cramped quarters, I developed tremendous respect for anyone who could spend months at a time inside these machines. Not to mention the constant smell of diesel fuel combined with the danger of being a few hundred feet below the surface. The only submariner I’ve known is Chuck Aikman, a talented editor at PMI, who served on a nuclear attack sub.

The USS Requin is well worth a visit at Pittsburgh’s Carnegie Science Center.

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4 Different Hospitals… 4 Unique TV Spots

On February 11, 2015, in Uncategorized, by Glenn Przyborski

Here’s a look at 4 distinctively different ad campaigns, all directed, photographed and edited by Glenn Przyborski.

First, Sharon Regional Health System… This ad features Debbie Lewis, who’s alive today thanks to Sharon’s Cardiac team. We meet Debbie in her home which she shares with 54 unusual pets. The agency is Scoppechio from Louisville, KY.

Curing cancer of the lungs or esophagus requires specialists. Dr. Rodney Landreneau and Dr. Blair Jobe co-chair Allegheny Health Network’s Esophageal & Lung Institute. Produced for Mullen Advertising, this new spot introduces their team of patient-focused doctors.

If you live in the Akron-Canton area, there’s a good chance your medical provider is Aultman Healthcare. This ad is part of a multi-spot campaign from the Innis-Maggiore agency to showcase the healthcare system’s total capabilities…everything from preemies to hospice care.

The Marcus Neuroscience Institute is the latest addition to Boca Raton Regional Hospital. This commercial introduces their new 52 million dollar facility and its talented team of doctors. The spot also credits the philanthropic donors who made the Institute possible. Tom Chakurda created the campaign’s concept and wrote the copy.

A Different Side of Edgar Snyder & Associates

On November 11, 2014, in Uncategorized, by Glenn Przyborski


Edgar Snyder is the most recognized attorney in Western Pennsylvania. Edgar Snyder & Associates is also the region’s largest buyer of broadcast and cable advertising.

Marketing director, Lisa Rosen Glaser planned a series of ads that would showcase the public service work of Edgar Snyder and the partners of Edgar Snyder & Associates. Lisa wrote key copy points for each ad, but no script. For the first time, Edgar and the partner/attorneys had to improvise and ad-lib their on-camera segments. (ie: no teleprompter)

I decided to shoot the spots, “documentary style” to contrast the law firm’s numerous graphic-driven TV ads. I wanted to show a different side of Edgar than his usual high-energy TV persona.

Although most of our shoots employ 12 to 20 crew people, grip trucks, make-up, craft service, etc, etc… I photographed this entire campaign hand-held, with just a 3 person crew. Sony’s new A7S camera equipped with Canon lenses allowed our production team to maintain a low profile while shooting in active public places.  The 3 day shoot was fun, fast and totally spontaneous…

The commercials were edited in our Strip District facility. They currently air on virtually every TV station and most cable channels throughout Western Pennsylvania.

1995 TV Spot featuring Cardinal Donald Wuerl

On March 25, 2013, in Uncategorized, by Glenn Przyborski


Giant Eagle is one of the largest supermarket chains in the country. Between 1994 – 2000, Przyborski Productions produced literally all of Giant Eagle’s TV advertising.  These were years of tremendous growth for the multi-state company. During that time period, Giant Eagle’s advertising was fun, different, interesting and entertaining.

In 1995, Bishop Wuerl (now Cardinal Wuerl) was featured in a 35mm TV commercial, endorsing Giant Eagle’s “Apples for Students” program.  With the inauguration of Pope Francis, Cardinal Wuerl has been all over the news. Some say he was under consideration to be the next Pope.

Click the image above to replay this unique TV spot from over 20 years ago…