2017 Healthcare Reel Update

On May 4, 2017, in Uncategorized, by Glenn Przyborski

Sometimes we’re working on projects and forget to update our reels with newer or different TV spots. Every year we produce major healthcare ad campaigns. We work with agencies across the country as well as clients who internally handle their own creative marketing.

Przyborski Productions is one of the few commercial production companies that realizes production inside a busy hospital is not the same as filming in a studio. We know how to work with doctors and medical teams to get great footage with minimal disruption. We’re very aware that real patients take precedence over the filming process.

The commercials featured on this reel demonstrate some of Glenn Przyborski’s directorial styles and techniques that enhance a project’s concept. All doctors and hospital staff are real. Testimonials feature real patients. All operating room scenes were photographed during actual procedures.

WPAHS Regional Hospitals

On August 2, 2012, in Uncategorized, by Glenn Przyborski

Forbes Regional & Allegheny Valley Hospitals from Glenn Przyborski on Vimeo.

Over the years, I’ve directed and photographed literally hundreds of TV spots for medical centers across the country. This multi-hospital campaign featured similar commercials for Forbes Regional, Allegheny Valley & Canonsburg General Hospital.

Rather than using professional actors and voice-over talent, the campaign’s concept required a real doctor at each facility to talk one-on-one about the services his hospital offers to the community it serves.

Our challenge was a very tight, one day production schedule at each hospital with a limited time to shoot the on-camera doctors. Fortunately, I’ve had years of experience shooting, directing and working with non-professional on-camera talent.

We broke the scripts down to minimize each doctor’s on-camera segments. You can overwhelm “talent” if you ask them to memorize a long, complicated script. The doctors were told that they never had to deliver more than 2 on-camera sentences in each sequence. We didn’t waste time shooting copy that was intended to be covered with “B-Roll”.

Most of each production day was spent shooting the necessary, non-sync footage in and around the hospitals. Everything from intense operating rooms to patient-staff interactions were shot with a combination of HD digital cameras, including the Panasonic AF-100, GH2 and the tiny GoPro Hero2. To achieve an extremely shallow depth-of-field, the on-camera sync scenes were filmed with Canon’s new 5D Mk3. (A few of the cutaways were footage that I had photographed from previous campaigns.)

The forecast for 15222 by WP Wunderground