2017 Healthcare Reel Update

On May 4, 2017, in Uncategorized, by Glenn Przyborski

Sometimes we’re working on projects and forget to update our reels with newer or different TV spots. Every year we produce major healthcare ad campaigns. We work with agencies across the country as well as clients who internally handle their own creative marketing.

Przyborski Productions is one of the few commercial production companies that realizes production inside a busy hospital is not the same as filming in a studio. We know how to work with doctors and medical teams to get great footage with minimal disruption. We’re very aware that real patients take precedence over the filming process.

The commercials featured on this reel demonstrate some of Glenn Przyborski’s directorial styles and techniques that enhance a project’s concept. All doctors and hospital staff are real. Testimonials feature real patients. All operating room scenes were photographed during actual procedures.

4 Different Hospitals… 4 Unique TV Spots

On February 11, 2015, in Uncategorized, by Glenn Przyborski

Here’s a look at 4 distinctively different ad campaigns, all directed, photographed and edited by Glenn Przyborski.

First, Sharon Regional Health System… This ad features Debbie Lewis, who’s alive today thanks to Sharon’s Cardiac team. We meet Debbie in her home which she shares with 54 unusual pets. The agency is Scoppechio from Louisville, KY.

Curing cancer of the lungs or esophagus requires specialists. Dr. Rodney Landreneau and Dr. Blair Jobe co-chair Allegheny Health Network’s Esophageal & Lung Institute. Produced for Mullen Advertising, this new spot introduces their team of patient-focused doctors.

If you live in the Akron-Canton area, there’s a good chance your medical provider is Aultman Healthcare. This ad is part of a multi-spot campaign from the Innis-Maggiore agency to showcase the healthcare system’s total capabilities…everything from preemies to hospice care.

The Marcus Neuroscience Institute is the latest addition to Boca Raton Regional Hospital. This commercial introduces their new 52 million dollar facility and its talented team of doctors. The spot also credits the philanthropic donors who made the Institute possible. Tom Chakurda created the campaign’s concept and wrote the copy.

WVUH “Patient Voices” Campaign

On December 3, 2013, in Uncategorized, by Glenn Przyborski


West Virginia University Healthcare is the largest hospital complex in the State of West Virginia. The facility treats many of the region’s most complicated medical cases.

Heidi Specht, WVUH’s Director of Marketing, wanted a series of TV commercials whereby former patients would share their experiences directly with the home viewer. The commercials were to be completely unscripted, allowing patients to tell their stories in their own words.

This concept sounds deceptively easy, but it’s far from it. “Real people” who have never been on TV, can’t comfortably look into a cold, black camera lens and “pretend” they’re talking to a friend.

We decided to use a technique that I pioneered back in ’87. It uses a thru-the-lens teleprompter on the camera. However, instead of seeing the words of a script, the talent sees live video of an interviewer’s face. The on-camera talent talks directly with the interviewer, creating almost perfect eye contact with the home viewer. (In ’87, I first used this production technique to help small children talk on camera. We then used it on a major promotion for Pittsburgh’s KDKA-TV. Today network news interviews are often conducted this way.)

The 5 spot commercial campaign airs in HD throughout West Virginia.

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