Przyborski Productions & Stanley Steemer 2017

On March 15, 2017, in Uncategorized, by Glenn Przyborski

Stanley Steemer is America’s largest and best know cleaning service.

Przyborski Productions produced their new 5 spot TV campaign which currently airs on both network and cable stations. The week long production was shot in Tampa, FL which historically has some of the country’s best winter weather. The most difficult production challenge was staging a parade, complete with an original Stanley Steemer float, marching bands and a hundred extras.

The campaign was created by Jim McCabe, Stanley Steemer’s Creative Director and produced by New York based, Frank DiSalvo. Glenn Przyborski directed, photographed and edited the spots… “It was great working with old friends from the past. James and Frank were the agency creative team behind dozens of successful Giant Eagle, Autozone and Alliance Capital commercials that we previously produced.” Glenn adds, “This campaign is traditional, solid marketing… In an easy to understand way, each spot shows that Stanley Steemer is the best solution to household cleaning problems.”

Space Junk and Mills-James shared the visual effects work. Rob Deaner of Contagious Music created the original music tracks and mixed the spots.

Actor Tom Atkins… Just for Fun

On April 7, 2012, in Uncategorized, by Glenn Przyborski

Tom Atkins is an amazingly talented actor who’s appeared in dozens of major motion pictures and TV series. He often plays a tough guy on the wrong side of the law. Most recently, Atkins played Pittsburgh Steelers founder, Art Rooney in the one man stage play and movie titled, “The Chief”. Tom Atkins has a great sense of humor and is excellent at improvisation.

A few years ago, Atkins was the TV spokesman for Blue Cross of Western PA. I directed and photographed about a dozen spots with Tom, including an Addy winner that featured fishing on the Allegheny River.

On several occasions, after we finished shooting the actual on-air TV commercial, Tom would do his own unique version of the copy.

Just for fun, here’s a couple of Tom Atkins’ “interpretations” of the Blue Cross scripts. They’re pretty much identical to the original scripts, but I can assure you, they’re far more memorable…

The Stinkbug vs The Laser

On September 9, 2011, in Uncategorized, by Glenn Przyborski


Consider yourself lucky if you’re not familiar with the pesky stinkbug.

These insects have migrated to portions of the US from China. They multiply by the millions and destroy crops such as apples, tomatoes and virtually all other fruit that they stumble upon.

They don’t bite or sting, they just irritate everyone they’re near. In the fall and winter, they hide inside your home. When you least expect it, they appear on a wall, a couch, table, your bed or whatever. During cold months, you might come upon 2 or 3 stinkbugs every day!

My son, John and I have been having fun exploring unique methods of killing these worthless bugs.

GE Information Services

On January 6, 2012, in Uncategorized, by Glenn Przyborski


A few years ago (before HDTV) I directed and photographed a project for General Electric Information Services. Michael Doherty, Stan Muschweck and the late, Joe Baird of The Birmingham Group, created the original concept. The 3 minute video, titled “Reaching Beyond” was created to open GEIS’ national convention. The concept was to show how a person’s ability, imagination and creativity “grows” over their lifetime.

We cast 3 young girls, a teenager, and 2 adult women who could all have been the same person at different stages of life. The original concept called for each of the actors to be drawing or painting their version of a tree. We hired 2 local Pittsburgh artists to “pre-draw” and “pre-paint” multiple versions of the various stages of artwork. During the shoot, these same professional artists helped the actors do a believable job of working with pencils, water colors, charcoal and oil colors.

I shot all the footage with my Arri 35BL4 equipped with Zeiss super-speed lenses. The 35mm film was then transferred to tape in Nashville by colorist, Brent Clenny at Filmworkers Club. The music was composed and performed by Sue Hartford at Euphoria in Pittsburgh. I edited the long-form video at our Pittsburgh facility.

New Healthcare Awards

On May 17, 2013, in Uncategorized, by Glenn Przyborski

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A Przyborski Productions’ TV campaign, produced for Boca Raton Regional Hospital, has won Gold in the 2012 Cancer Awareness Advertising Awards.  This prestigious advertising competition included thousands of entries from hospitals and healthcare facilities located throughout the United States and Canada. Here’s a link to the winning multi-spot campaign:
http://www.przyborski.com/award_videos/Award-Boca-960×540.mov

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Our Children’s Hospital spot for West Virginia University Healthcare is an award winner in the 2012 Healthcare Marketing Report’s national contest. There were over 4,000 entries in the 2012 competition. Here’s a link to the winning spot that features “Aaron’s story”: http://www.przyborski.com/award_videos/Award-WVUH-960×540.mov

WPAHS Regional Hospitals

On August 2, 2012, in Uncategorized, by Glenn Przyborski

Forbes Regional & Allegheny Valley Hospitals from Glenn Przyborski on Vimeo.

Over the years, I’ve directed and photographed literally hundreds of TV spots for medical centers across the country. This multi-hospital campaign featured similar commercials for Forbes Regional, Allegheny Valley & Canonsburg General Hospital.

Rather than using professional actors and voice-over talent, the campaign’s concept required a real doctor at each facility to talk one-on-one about the services his hospital offers to the community it serves.

Our challenge was a very tight, one day production schedule at each hospital with a limited time to shoot the on-camera doctors. Fortunately, I’ve had years of experience shooting, directing and working with non-professional on-camera talent.

We broke the scripts down to minimize each doctor’s on-camera segments. You can overwhelm “talent” if you ask them to memorize a long, complicated script. The doctors were told that they never had to deliver more than 2 on-camera sentences in each sequence. We didn’t waste time shooting copy that was intended to be covered with “B-Roll”.

Most of each production day was spent shooting the necessary, non-sync footage in and around the hospitals. Everything from intense operating rooms to patient-staff interactions were shot with a combination of HD digital cameras, including the Panasonic AF-100, GH2 and the tiny GoPro Hero2. To achieve an extremely shallow depth-of-field, the on-camera sync scenes were filmed with Canon’s new 5D Mk3. (A few of the cutaways were footage that I had photographed from previous campaigns.)

Letters from Patients

On October 13, 2011, in Uncategorized, by Glenn Przyborski


For the past several years, I’ve directed and photographed the HDTV commercials for Boca Raton Regional Hospital. BRRH is one of Florida’s finest hospitals. They’re ranked #1 in Florida for overall cardiac services and stroke treatment. They also have one of Florida’s largest cancer programs.

This video was an opportunity to salute one of Boca Raton’s most important assets: its nurses.

I photographed these candid scenes using Panasonic GH1 & GH2 cameras. These small DSLR’s were equipped with Olympus 14-35mm F2 zooms and Canon FD series 50mm F1.4 & 85mm F1.2 lenses. For several days, we maintained a very low profile working in and around active operating rooms and patient areas. Small, 12″ x 12″ LED plexiglas panels were used as fill light on certain scenes.

Cancer Survivors

On March 12, 2012, in Uncategorized, by Glenn Przyborski


The concept sounds deceptively simple… real cancer survivors sharing their stories with the home viewer. We all agreed that the TV campaign would be most effective if these non-actors could talk one-on-one, directly to camera.

At Florida’s Lynn Cancer Institute, I mounted a through-the-lens teleprompter system in front of a Sony HDTV digital camera. The prompter’s monitor was fed by a video camera focused on an off-camera interviewer. Suddenly, our cancer survivors were talking and relating to a live human face, instead of a cold glass lens.

Producer/production coordinator, Judy Gurchak deliberately kept crew size to the bare minimum so the on-camera people wouldn’t be intimidated. Black flags and “floppies” were used to block the talent’s view of equipment and off-camera people.

During post-production, I decided to cut the best thoughts together and not worry about jump cuts. We made no attempt to hide the fact that the material had been edited. I felt that once the home viewer feels engaged with the talent and their story, why introduce random side cutaways, shots of hands or other distractions.

WVU Healthcare “Anthem”

On October 16, 2012, in Uncategorized, by Glenn Przyborski

WVUHealthcare “Anthem” :60 from Glenn Przyborski on Vimeo.

WVU Healthcare is West Virginia’s largest medical center. The facility is also a teaching hospital for hundreds of West Virginia University medical students.

My assignment for this commercial campaign was to capture the thoughts and stories of several doctors and real-life patients. No actors were to be used. The marketing team wanted to show some technology, but humanity would be the primary focus.

Working with WVUH’s creative marketing team of Heidi Specht and Jay Coughlin, I scouted dozens of locations around the hospital complex. In the “real world” of tight budget production, extensive pre-production and logistics play a key role. You’d like to shoot dozens of scenes and angles, but you only have a couple 12 hour days. I needed to spend the time shooting rather than moving from location to location.

Putting together a “doable” shoot schedule is the responsibility of my producer and production coordinator, Judy Gurchak. While the crew was moving equipment from one sync-sound setup to another, I was shooting hand-held footage in operating rooms during actual surgery.

I shot all the sync-sound talent scenes with my Canon 5Dmk3. It’s shallow depth-of-field separated speaking doctors and patients from busy backgrounds. I used a Panasonic GH2 with high-speed Canon FD series lenses for rapid, “B-roll” cutaways. I also employed a GoPro Hero2 HD camera for the exterior time-lapse scenes of the hospital. Pittsburgh’s Jay Green of Big Science Music created the original music and mixed the spot.

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