Time Capsule: GNC TV Spots ’92-’95

On March 17, 2011, in Uncategorized, by Glenn Przyborski


Here’s a 4 minute “mini time capsule” of GNC’s early TV advertising. General Nutrition Centers had an amazing period of growth and profitability in the early 90’s. During this time, TV Advertising helped GNC realize it’s first quarterly profit as it went public for the second time.

From ’92 through ’95, Przyborski Productions produced most of GNC’s network TV spots. We introduced their “Gold Card” and many product lines that are still in stores today.

All the commercials were filmed in 35mm, then transferred and edited on 1″ videotape. By the end of 1993, we were editing on D2 composite digital. (In the 90’s, everything was standard definition.)

Compared to what we produce today, most of these old commercials are dated and a little “corny.” Saturday Night Live even did a comedic parody on GNC’s “Colon Cleanser”, titled, “Colon Blow.” Eighteen years ago, sophisticated computer graphics were in their infancy. The stock music GNC used also dates the ads. The 8 commercials in this video were selected from several GNC campaigns.

Arena Football Home Opener!

On March 15, 2011, in Uncategorized, by Glenn Przyborski

Judy Gurchak, Dave and Julie Didiano, Jocelyn Wrzosek

The home opener for the Pittsburgh Power, was fun and at times, very exciting! It was an all-Pennsylvania battle with the Philadelphia Soul winning in overtime. After every touchdown, the full-house crowd at the Consol Energy Center went crazy! The event was broadcast nationally on NFL Networks.

Arena Football is a new entertainment concept in Pittsburgh, but considering the possibility of the NFL player lockout… it just might catch on.

Eat ‘n Park’s TV Campaign

On February 7, 2011, in Uncategorized, by Glenn Przyborski

With over 75 restaurants throughout Western Pennsylvania, Ohio and West Virginia, Eat ‘n Park called on Przyborski Productions to shoot their ongoing testimonial campaign. VP of Creative Services, Cliff Miller and Senior VP of Marketing, Kevin O’Connell worked with director/cinematographer Glenn Przyborski to establish a fun, free-spirited look and feel for the very successful marking campaign.

Glenn shoots the on-going, HDTV campaign using a specially modified Canon 5D digital camera. The camera’s extremely shallow depth of field yields an intimate portrait of Sarah and featured customers, while blurring background action.

Eat ‘n Park spots are always shot in busy restaurants, so it’s important that guests are not disrupted. Before dawn, dozens of ceiling lights are exchanged with special daylight bulbs. Powerful HMI’s are used outside to stream “daylight” into the restaurant. Przyborski also uses low power LED panels as fill light on featured customers.

WVU Healthcare

On January 4, 2011, in Uncategorized, by Glenn Przyborski

WVU Healthcare is the largest hospital system in West Virginia. Fahlgren Advertising of Columbus, Ohio created the marketing concept and Glenn Przyborski directed and photographed their latest broadcast ad campaign.

Przyborski’s projects are often loaded with high-energy effects, but the new WVUH campaign is a throw back to simpler times. The Fahlgren concept called for 9 key hospital doctors, nurses and administrators to do a couple honest, sincere lines of on-camera copy.

Sometimes the simplest concepts are logistically the most complicated. Doctors can only commit to short, specific time windows. Busy hospital locations are only available at certain times. Judy Gurchak and WVUH producer, Lori Savitch created a doable production schedule for the 2 day shoot. Working with Jay Coughlin and Heidi Specht, Przyborski shot “B-Roll” footage whenever there was a break in sync-sound filming.

Sync sound scenes were shot on a RED One camera and prime lenses. Most “B-Roll” cutaways were shot on a Sony F900R with Canon lenses and a modified Panasonic GH1 camera with Canon FD lenses. Our Pittsburgh based crew made extensive use of LED lighting fixtures to minimize power requirements in the busy hospital complex. Glenn edited the 60 second spot in 1080P at Przyborski Productions. Allen DiCenzo of Circa Music in Dublin created the original music track based on the Aaron Copland composition, “Simple Gifts”.