A “Knock-Out” Shoot for Przyborski & BrabenderCox

On September 14, 2011, in Uncategorized, by Glenn Przyborski


It’s like the story of David vs Goliath… only this time Goliath wins. It’s all from the crazy mind of political media superstar, John Brabender. The spot’s a visual metaphor for the unfair tax advantage a big internet business has over small local shops.

I shot the commercial using a RED One camera at Pittsburgh’s 31st Street Studios. At the rear of the 31st facility is the interior of an old industrial warehouse. A crew erected a full-sized, professional boxing ring as our set. We used 4 “space lights” over the ring as a primary light source. Numerous other HMI’s and other lights were used to highlight portions of the old steel warehouse.

I used the RED for most of the camera setups outside the boxing ring. The fighter’s “punches” were shot at 96fps. Inside the ring, I used a Panasonic AF100 for POV shots from both fighter’s perspectives. All the POV scenes were recorded at 40fps to add a “bigger than life” feel to the action. For several intense fight shots, I wore the primary boxer’s glove on my right hand and punched past the lens to the actor’s face for action cutaways. In case you’re wondering, it’s hard (and very unusual) to shoot a scene while you’re punching your actor.

Senior editor, Thad Christian of Pittsburgh’s, Phenomenon Post edited the high energy spot and created the original title graphics.

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