Time Capsule GNC 1992-1995 Here’s a 4 minute “time capsule” of GNC’s early TV advertising. General Nutrition Centers had an amazing period of growth and profitability in the early 90′s. During this time, TV Advertising helped GNC realize it’s first quarterly profit as it went public for the second time.

From ’92 through ’95, Przyborski Productions produced virtually every network GNC TV spot. We introduced their “Gold Card” and many product lines that are still sold today.

All the commercials were shot in 35mm then transferred and edited on 1″ videotape. By the end of 1993, we were editing on D2 composite digital. (In the 90′s, everything was standard definition.)

Compared to what we produce today, some of these commercials are a little “corny.” Saturday Night Live even did a parody on GNC’s Colon Cleanser, titled, “Colon Blow.” In the early 90′s, sophisticated computer graphics were in their infancy. The stock music we used also dates the ads. The commercials in this video were selected from several GNC advertising campaigns.

 

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