Frontier Telephone (2000) Here’s a behind-the-scenes look at a studio shoot I directed and photographed in 2000 for Rochester NY’s Infantino Associates. Agency creative director, Jerry Infantino talks about the campaign concept and execution with Przyborski Productions. Brad Schultz was the agency art director.

I shot this series of spots with my Arri 35BL4. Film-to-tape transfer was handled by Filmworkers, Nashville. The commercials were edited internally by the Rochester based agency. Today, these commercials would more than likely be shot on HD digital. Note that the agency is now Mason Selkowitz McDermott, Inc.

 

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