Excela Health “Accolades” TV Campaign

On January 9, 2020, in Uncategorized, by Glenn Przyborski

Excela Health is the largest medical system in Westmoreland County, Pennsylvania. Excela has three major medical centers… Westmoreland Hospital, Frick Hospital, and Latrobe Hospital, plus smaller, specialized medical treatment facilities. They’re also the county’s largest employer.

Pittsburgh based, Przyborski Productions was chosen to produce Excela’s new TV campaign titled, “Accolades” which showcases the system’s health services and areas of specialization… from complex orthopedics to open-heart surgery.

Using a crew with experience shooting inside busy hospitals, Glenn Przyborski directed and photographed the campaign in 4K Ultra High Definition. This allowed hi-res “frame grabs” from the video to be re-purposed for billboards, social media, and other marketing purposes.

Excela’s Tom Chakurda created the concept and Robert Firment handled the complex logistics that allowed all the scenes for “Accolades” to be shot at 3 separate hospitals, over 2 long days.

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