Eat’n Park’s “Project Grillway”

On June 12, 2014, in Uncategorized, by Glenn Przyborski

Bill Garrison and Dave Hughes created a unique vehicle to introduce Eat’n Park’s new gourmet hamburgers. The concept required Przyborski Productions to produce a runway fashion show, only the featured items would be burgers, instead of designer clothing. The commercial was to be a fun parody of the popular TV show, “Project Runway”.

Stylist, Rachel Vallozzi created the individual looks for the Eat’n Park servers who were actually experienced runway models.

Glenn Przyborski photographed the food scenes during the studio set & light day. Food stylist, AnneMarie Leydon worked to insure the new burgers looked great on-camera. Custom made, high-intensity LED panels were used as “strobes” to simulate paparazzi camera flashes.

Sarah Marince had fun playing host of the “fashion show”. Director/cinematographer Przyborski shot the commercial with a RED Epic and a Canon C100, both equipped with Canon lenses. Some of the non-sync cutaways were shot at 96 frames-per-second.

Working with Garrison-Hughes’ producer Nan Quatchak, Ray Tragesser of UpperCut edited the spot. Rob Deaner at Market Street Sound created the original music and mixed the finished commercial.

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