KDKA-TV PROMOTIONS 1979-1996

On June 25, 2019, in Uncategorized, by Glenn Przyborski


Here’s a “time capsule” of KDKA-TV promos from ’79-’96.

Friends at a retirement party for KDKA’s Drew Moniot reminded me of the many promotional campaigns Przyborski Productions produced for KDKA from 1979 through 1996. Those were the “analog” days of 35mm film production, film-to-tape transfers, and tape-to-tape video editing.

I was fortunate to work with 3 of KDKA’s creative services directors… Brad Crum (1979-1982), Art Greenwald (1985-1988), & Lorraine Sneebold (1988-1996). The promos we produced were often music-driven, high-energy spots that featured KDKA’s on-air talent and their interaction with the community.

The earliest of these promotions aired 40+ years ago. They’re a visual tribute to KDKA’s talent and staff, many of whom are retired or unfortunately, no longer with us.

Stanley Steemer’s “That’s Gross” TV Campaign

On June 4, 2019, in Uncategorized, by Glenn Przyborski


Here’s a fun look at a crazy network ad campaign produced for Stanley Steemer, America’s largest residential and commercial cleaning service. 

Corporate creative director, Jim McCabe called with an unusual production request. In 2006, the company had marketing success with a funny commercial that featured “Toby” a Labrador Retriever scooting his butt across the living room carpet to the shock of the homeowner and her friend. Jim wanted to revisit the concept, only this time “Toby” would scoot over carpet, tile and hardwood floors. Plus, Jim also wanted a trained parrot who harasses Toby.

Glenn Przyborski directed and photographed the campaign using 2 cameras on each shot for more editorial options. 2 cameras also gave an “insurance factor” just in case the trained animals “lost interest” after several takes. Everything was shot and edited in 4K UHD, then downsampled to 1080 for final release.