A Different Side of Edgar Snyder & Associates

On November 11, 2014, in Uncategorized, by Glenn Przyborski


Edgar Snyder is the most recognized attorney in Western Pennsylvania. Edgar Snyder & Associates is also the region’s largest buyer of broadcast and cable advertising.

Marketing director, Lisa Rosen Glaser planned a series of ads that would showcase the public service work of Edgar Snyder and the partners of Edgar Snyder & Associates. Lisa wrote key copy points for each ad, but no script. For the first time, Edgar and the partner/attorneys had to improvise and ad-lib their on-camera segments. (ie: no teleprompter)

I decided to shoot the spots, “documentary style” to contrast the law firm’s numerous graphic-driven TV ads. I wanted to show a different side of Edgar than his usual high-energy TV persona.

Although most of our shoots employ 12 to 20 crew people, grip trucks, make-up, craft service, etc, etc… I photographed this entire campaign hand-held, with just a 3 person crew. Sony’s new A7S camera equipped with Canon lenses allowed our production team to maintain a low profile while shooting in active public places.  The 3 day shoot was fun, fast and totally spontaneous…

The commercials were edited in our Strip District facility. They currently air on virtually every TV station and most cable channels throughout Western Pennsylvania.

Eat’n Park’s “Project Grillway”

On June 12, 2014, in Uncategorized, by Glenn Przyborski

Bill Garrison and Dave Hughes created a unique vehicle to introduce Eat’n Park’s new gourmet hamburgers. The concept required Przyborski Productions to produce a runway fashion show, only the featured items would be burgers, instead of designer clothing. The commercial was to be a fun parody of the popular TV show, “Project Runway”.

Stylist, Rachel Vallozzi created the individual looks for the Eat’n Park servers who were actually experienced runway models.

Glenn Przyborski photographed the food scenes during the studio set & light day. Food stylist, AnneMarie Leydon worked to insure the new burgers looked great on-camera. Custom made, high-intensity LED panels were used as “strobes” to simulate paparazzi camera flashes.

Sarah Marince had fun playing host of the “fashion show”. Director/cinematographer Przyborski shot the commercial with a RED Epic and a Canon C100, both equipped with Canon lenses. Some of the non-sync cutaways were shot at 96 frames-per-second.

Working with Garrison-Hughes’ producer Nan Quatchak, Ray Tragesser of UpperCut edited the spot. Rob Deaner at Market Street Sound created the original music and mixed the finished commercial.

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Pittsburgh Pirates’ Neil Walker for AHN

On May 21, 2014, in Uncategorized, by Glenn Przyborski

Neil Walker plays second base for the Pittsburgh Pirates. He’s a very popular hometown kid and the Sports Medicine Spokesman for Allegheny Health Network.

Glenn Przyborski directed and photographed a 6 spot TV campaign featuring Neil Walker. On-camera scenes were shot at Pirates’ Spring Training in Bradenton, Florida. The medical sequences were photographed at Pittsburgh’s Allegheny General.

It’s always a challenge to work with a sports personality… You’re given specific time restrictions, so you better know exactly what you’re doing and have your act together. With this project, we had to shoot all 6 commercials in only 4 hours. This included weight room cutaways and recording Neil’s VO segments for all 6 spots.

The day before the shoot, Glenn Przyborski, Mullen Creative Director, Michael Hoff, and AHN’s Tim Donovan planned, discussed, and walked through every Neil Walker scene. This included meeting with stadium groundskeepers and our Florida based production crew. Producer & production coordinator, Judy Gurchak broke down the entire shoot day into 15 minute segments.

On set, Neil Walker was a real pro. He was enthusiastic, never complained and quickly memorized his lines. Extensive shot planning & pre-production allowed us to finish the Florida portion of the shoot in 4 hours, 20 minutes.

The ROOT Sports division of DirectTV supplied the MLB Pittsburgh Pirates’ game footage. The multi-spot campaign airs in regional broadcast and cable sports programming.

CMU Showcase 2014

On March 21, 2014, in Uncategorized, by Glenn Przyborski

Carnegie Mellon’s School of Drama is one of the nation’s finest dramatic schools. You can’t watch an evening of network TV without seeing CMU alumni. The CMU School of Drama is celebrating its 100th anniversary.

My friend and CMU Drama professor, Don Wadsworth asked if I would volunteer to film their Showcase 2014 video. Each year, the school creates a music driven video to introduce the graduating seniors to America’s top producers, directors and casting agents. CMU then flies these seniors to L.A. and NYC to personally meet and perform for entertainment industry leaders.

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Working with CMU professor & director, Randy Kovitz, John Przyborski and I filmed the video on the day students returned from Christmas break. As a two camera shoot, it was my first opportunity to film a project with my son. I’m proud to say that half the scenes in the video were shot by him.

Bob Chamberlain, Chad Calcagno, Tom Gregg, and Ben Perkins all volunteered their Sunday to crew the shoot. Pittsburgh’s LightSpeed generously supplied the crab dolly, lighting and grip equipment .

Check out CMU’s “Showcase 2014″ and remember the names and faces. The next time you see them, they might be in a movie, TV series, or Broadway play!

WVUH “Patient Voices” Campaign

On December 3, 2013, in Uncategorized, by Glenn Przyborski


West Virginia University Healthcare is the largest hospital complex in the State of West Virginia. The facility treats many of the region’s most complicated medical cases.

Heidi Specht, WVUH’s Director of Marketing, wanted a series of TV commercials whereby former patients would share their experiences directly with the home viewer. The commercials were to be completely unscripted, allowing patients to tell their stories in their own words.

This concept sounds deceptively easy, but it’s far from it. “Real people” who have never been on TV, can’t comfortably look into a cold, black camera lens and “pretend” they’re talking to a friend.

We decided to use a technique that I pioneered back in ’87. It uses a thru-the-lens teleprompter on the camera. However, instead of seeing the words of a script, the talent sees live video of an interviewer’s face. The on-camera talent talks directly with the interviewer, creating almost perfect eye contact with the home viewer. (In ’87, I first used this production technique to help small children talk on camera. We then used it on a major promotion for Pittsburgh’s KDKA-TV. Today network news interviews are often conducted this way.)

The 5 spot commercial campaign airs in HD throughout West Virginia.

Paul Hartwick 1946 – 2013

On September 24, 2013, in Uncategorized, by Glenn Przyborski

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My former business partner and TV commercial director, Paul Hartwick passed away at UPMC Hospital Sunday afternoon 9-22-13.

Paul and I met while working at Television Production Center (TPC) in Pittsburgh. He had previously worked as an ad agency producer at Ketchum and W.B. Doner which gave him the ability to relate to art directors and writers. In 1975, Hartwick convinced me that we could make a living by starting a commercial production company.

We founded Hartwick/Przyborski Productions in 1975 and operated the company through 1987. During that period “H/P” produced literally hundreds of broadcast advertising commercials for clients and ad agencies across the U.S. We worked separately on most projects and as a team on major productions, especially those from our New York office. Many Pittsburgh crew people got their first film production experience with Hartwick/Przyborski and/or TPC.

Back in the mid-70′s most film projects were actually edited on film. Then a print from the lab was transferred to videotape for TV station distribution. Kodak credited Paul and me as pioneers for shooting 35mm film specifically for editorial on videotape.

Paul Hartwick was an instrument rated, multi-engine pilot and an avid outdoorsman. He loved the woods, hunting, guns, and civil war re-enactments. Years ago, he dropped out of the commercial production business and moved to the Allegheny Forrest near Bradford, PA. Unfortunately, My last contact with Paul was over 10 years ago.

Paul Hartwick is survived by His wife, Mary and daughters, Jennifer & Justi.

Bald Eagles in Pittsburgh

On June 3, 2013, in Uncategorized, by Glenn Przyborski

Here’s a look at a nesting pair of American Bald Eagles that have built a 6′ wide nest, a little over 1000ft from the Great Allegheny Passage bike trail, a few miles south of Pittsburgh, PA USA. The male and female have one rather large “eaglet” in their nest. He looks almost ready to fly.

As a commercial director/cinematographer, this was my first experience with nature photography. I’m used to planned projects and production schedules. I now have complete respect for the men and women who shoot nature photos and videos.

Every scene in this video was shot from about a quarter mile from the birds and their nest. At this distance, the birds aren’t really noticeable to the naked eye.

It’s great that the American Bald Eagle has made a complete comeback from near extinction. They are now in every US state except Hawaii. We have 3 nesting pairs in the Pittsburgh area. They hunt in a radius of several miles from their nest and can easily lift small animals weighing up to 4 pounds.

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Salute to the 1991 Pittsburgh Penguins

On May 30, 2013, in Uncategorized, by Glenn Przyborski

1991 Pittsburgh Penguins Back in 1991, working with KDKA’s Drew Moniot, my assignment was to capture the look, feel, and excitement of what happens inside the Pittsburgh Penguins’ locker room between periods of play. The cast was a very young Mario Lemieux and the Pittsburgh team… but only 2 players could be “on set” at a time. Also, team members were promised that filming wouldn’t tie them up for more than 45 minutes. The footage was used as “bumper” background video that various sponsor logos and other graphics would be “supered” over during the Penguins telecasts. We shot in the visitor’s locker room inside Mellon Arena. Extras, and some of our crew dressed as hockey players, filled-in the background. I shot everything in 35mm with my Arri 35BL4. During film-to-tape transfer, we stripped the natural color and added a blue, gritty, grainy look. Hockey players are very superstitious. I tried to capture the unique idiosyncrasies each player does to psych himself up before hitting the ice. After winning the ’91 Stanley Cup, head coach, “Badger” Bob Johnson died of brain cancer in November, 1991. This video is a tribute to him.

I edited the transferred footage on D2 digital videotape. (using old school machine-to-machine editing)

New Healthcare Awards

On May 17, 2013, in Uncategorized, by Glenn Przyborski

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A Przyborski Productions’ TV campaign, produced for Boca Raton Regional Hospital, has won Gold in the 2012 Cancer Awareness Advertising Awards.  This prestigious advertising competition included thousands of entries from hospitals and healthcare facilities located throughout the United States and Canada. Here’s a link to the winning multi-spot campaign:
http://www.przyborski.com/award_videos/Award-Boca-960×540.mov

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Our Children’s Hospital spot for West Virginia University Healthcare is an award winner in the 2012 Healthcare Marketing Report’s national contest. There were over 4,000 entries in the 2012 competition. Here’s a link to the winning spot that features “Aaron’s story”: http://www.przyborski.com/award_videos/Award-WVUH-960×540.mov

2014 Commercial Demo Reel

On January 15, 2013, in Uncategorized, by Glenn Przyborski


It’s a new year and that means ad agencies and clients from across the country are working on new creative ideas for TV campaigns…

We had a great 2012 and the opportunity to work with some new folks and lots of old friends. We’re optimistically hoping 2013 will be even better.

Not to be “crass commercialists”… but, we’d like you to take 5 minutes to screen our updated reel which includes some recent projects. The spots span the gambit from high-energy, effect-driven commercials, to sincere, one-on-one communications aimed directly at the home viewer.

It’s also our first reel where every spot was shot digitally… Sorry Kodak, it appears our $.65/foot, 25 year relationship is over…

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