Stanley Steemer’s “That’s Gross” TV Campaign

On June 4, 2019, in Uncategorized, by Glenn Przyborski


Here’s a fun look at a crazy network ad campaign produced for Stanley Steemer, America’s largest residential and commercial cleaning service. 

Corporate creative director, Jim McCabe called with an unusual production request. In 2006, the company had marketing success with a funny commercial that featured “Toby” a Labrador Retriever scooting his butt across the living room carpet to the shock of the homeowner and her friend. Jim wanted to revisit the concept, only this time “Toby” would scoot over carpet, tile and hardwood floors. Plus, Jim also wanted a trained parrot who harasses Toby.

Glenn Przyborski directed and photographed the campaign using 2 cameras on each shot for more editorial options. 2 cameras also gave an “insurance factor” just in case the trained animals “lost interest” after several takes. Everything was shot and edited in 4K UHD, then downsampled to 1080 for final release. 

Award Winning Writer-Director, Harry Greenberger

On May 14, 2019, in Uncategorized, by Glenn Przyborski

In the 90’s, Harry Greenberger worked with us as an assistant cameraman. Harry loved all aspects of the filmmaking business and was always a great, positive thinking crew person. On some rare occasions, he even filled in as a background extra. Today, Harry is a writer and director of feature films. His latest, “Staring at the Sun” has won major awards at over 40 major film festivals including Best Picture category in New York, L.A. and many others. It’s great to see Harry Greenberger receiving this well deserved career success!

Apollo 11

On March 11, 2019, in Uncategorized, by Glenn Przyborski

2019 marks the 50th Anniversary of man’s first journey to the moon. Unlike the secretive Russians, we let the whole world watch the historic event from lift-off at Cape Kennedy to splash-down in the Pacific ocean.

“Apollo 11” is an amazing documentary, produced by CNN films, that details the entire journey with half-century old, restored film from the National Archives. Some of the footage has never been released to the public.

My late father, Joseph Przyborski was one of the cameramen who documented almost every launch from the late 50’s through mid-70’s. They used 16mm, 35mm and 65mm motion picture cameras. After watching the film in IMAX, I’m sure some of the shots that make up “Apollo 11” were filmed by my dad.

click here for “Apollo 11” movie trailer

 

SmithFoods “The Children’s Table”

On November 5, 2018, in Uncategorized, by Glenn Przyborski

SmithFoods of Orrville, Ohio is a family owned company, founded in 1909. They supply premium dairy and other food products throughout Ohio, Indiana and Missouri.

The Innis Maggiore Agency of Canton, OH chose Przyborski Productions to produce SmithFoods’ latest TV campaign. The concept called for casting 5 children and 5 adults who could be those same kids, only now in their 40’s.

Glenn Przyborski directed and photographed the commercial in 4K digital. Props and wardrobe stylists selected kid’s clothes and table props that were popular in the mid-to-late 80’s. Back then, all TV was standard definition, so we rendered the opening sequence in the 4 x 3 ratio of older TV sets. After several visual tests, we decided not to alter the color or contrast of the opening sequence.

The commercial runs throughout Ohio and selected portions of the Mid-West.

Amusement Park Spots 1996-2006

On June 19, 2018, in Uncategorized, by Glenn Przyborski


Before Kennywood, Idlewild and Sandcastle were acquired by California based, Palace Entertainment in 2007, I directed, photographed and edited dozens of their TV campaigns. Brad Wucher was the agency creative director and writer on most of these ads. He’s a good friend and we spent many hours filming amusement park fun. We’ve ridden roller coasters and other intense rides while trying to hold heavy 35mm movie cameras and laughing so hard it hurt.

On all these projects, Henny Henninger, Andy Quinn and the late, Carl Hughes ruled the parks. They were great clients who were totally supportive of our crazy ideas. Most of these commercials were shot on 35mm movie film then edited on 1” analog videotape. Later, D-2 composite digital was used for post-production. We produced a couple of the last spots in HD, but in the mid-2000’s, many TV stations and cable companies couldn’t air non-network HDTV commercials, so home viewers saw them in standard definition.

Please enjoy this retro collection of summertime fun… Glenn Przyborski

 

Throwback Thursday TV Spots

On May 29, 2018, in Uncategorized, by Glenn Przyborski

A short time ago, I ran into Russ Streiner, an old friend who’s best known as the producer of George Romero’s, “Night of the Living Dead”. He has the unique distinction of being the first person in the film killed by a zombie. Russ was excited about the Blu-ray HD release of this classic horror film. In the 60’s & 70’s, Russ produced dozens of television ad campaigns. Many people are unaware that his business partner, the late George Romero, was a popular director, cinematographer and editor of TV spots before moving on to motion pictures.

Russ asked if I had saved any of the old commercials created by Hartwick-Przyborski Productions. Paul Hartwick (who passed in 2013) and I founded the company in 1975. From 1975 to 1987, “H/P” produced hundreds of TV commercials for clients and ad agencies across the USA. At one time, we had offices in New York, Chicago and Pittsburgh.

I located several boxes of old 2” and 1” videotape. All these spots were originally shot on 35mm film. In the 70’s & 80’s, commercials were distributed to networks and TV stations, exclusively on videotape.

In no particular running order, I selected 25 commercials. They look and sound so dated when compared to what we do today. Check out the popularity of musical jingles and just how bad electronic title graphics looked 35+ years ago. If you’re over 40, you might remember some of these ads from when they originally aired…

This video is also on Vimeo: https://vimeo.com/272371561

2018 Healthcare Reel Update

On May 4, 2017, in Uncategorized, by Glenn Przyborski

Sometimes we’re working on projects and forget to update our reels with newer or different TV spots. Every year we produce major healthcare ad campaigns. We work with agencies across the country as well as clients who internally handle their own creative marketing.

Przyborski Productions is one of the few commercial production companies that realizes production inside a busy hospital is not the same as filming in a studio. We know how to work with doctors and medical teams to get great footage with minimal disruption. We’re very aware that real patients take precedence over the filming process.

The commercials featured on this reel demonstrate some of Glenn Przyborski’s directorial styles and techniques that enhance a project’s concept. All doctors and hospital staff are real. Testimonials feature real patients. All operating room scenes were photographed during actual procedures.

YES & the Rock and Roll Hall of Fame

On April 3, 2017, in Uncategorized, by Glenn Przyborski

This Friday, April 7th, the Rock and Roll Hall of Fame will induct England’s popular 70’s & 80’s rock group, YES. Cheering in the audience will be John Brabender, one of the country’s best known political media experts, ad agency owner, frequent contributor on MSNBC and CNN and long-time super-fan of YES. Brabender also led a crusade to get his favorite band inducted into the Rock and Roll Hall of Fame.

Every once in a while, a project comes along that’s completely different and fun to shoot. With hits like “Roundabout”, “Owner of a Lonely Heart”, “Long Distance Runaround” and many more, YES, is truly a major group from the 70’s & 80’s. Yet they still have a huge, cult-like, devoted following that sells out every performance.

For the group’s U.S. tour, Brabender asked Glenn Przyborski to direct and photograph several short videos that would play on YES’ concert video screens. They were tied to late 70’s nostalgia, including an homage to a scene from the movie “Almost Famous”. The videos were played before the band’s performance and to signal the end of intermission.

The videos were edited at Phenomenon by Thad Christian. Michael Goodis created the original sound design. John Brabender created and wrote the original concepts.

Przyborski Productions & Stanley Steemer 2017

On March 15, 2017, in Uncategorized, by Glenn Przyborski

Stanley Steemer is America’s largest and best know cleaning service.

Przyborski Productions produced their new 5 spot TV campaign which currently airs on both network and cable stations. The week long production was shot in Tampa, FL which historically has some of the country’s best winter weather. The most difficult production challenge was staging a parade, complete with an original Stanley Steemer float, marching bands and a hundred extras.

The campaign was created by Jim McCabe, Stanley Steemer’s Creative Director and produced by New York based, Frank DiSalvo. Glenn Przyborski directed, photographed and edited the spots… “It was great working with old friends from the past. James and Frank were the agency creative team behind dozens of successful Giant Eagle, Autozone and Alliance Capital commercials that we previously produced.” Glenn adds, “This campaign is traditional, solid marketing… In an easy to understand way, each spot shows that Stanley Steemer is the best solution to household cleaning problems.”

Space Junk and Mills-James shared the visual effects work. Rob Deaner of Contagious Music created the original music tracks and mixed the spots.

“Doctor D” Does College Commencement

On May 18, 2016, in Uncategorized, by Glenn Przyborski

D at KentState
Jim DeVincentis has been my business partner and Executive Producer at Przyborski Productions for the past 28 years. We started the company together in 1988. Every agency person and client we’ve worked with calls him “Jimmy D” or just “D”. 

This past weekend, Kent State University asked D to give the commencement address for graduates of the College of Mass Communications and Information, College of Business Administration and College of Applied Engineering, Sustainability and Technology.  D also serves on the National Athletic Development Council for Kent State and is featured in their Athletic Hall of Fame.

 Jimmy’s daughters, Dina DeVincentis and Maria DeVincentis were part of the 7,000+ Convocation Center crowd. Dina graduated in 2011 and Maria graduated that same day.

 We’re now calling “D” the honorary “Doctor D”.