“Doctor D” Does College Commencement

On May 18, 2016, in Uncategorized, by Glenn Przyborski

D at KentState
Jim DeVincentis has been my business partner and Executive Producer at Przyborski Productions for the past 28 years. We started the company together in 1988. Every agency person and client we’ve worked with calls him “Jimmy D” or just “D”. 

This past weekend, Kent State University asked D to give the commencement address for graduates of the College of Mass Communications and Information, College of Business Administration and College of Applied Engineering, Sustainability and Technology.  D also serves on the National Athletic Development Council for Kent State and is featured in their Athletic Hall of Fame.

 Jimmy’s daughters, Dina DeVincentis and Maria DeVincentis were part of the 7,000+ Convocation Center crowd. Dina graduated in 2011 and Maria graduated that same day.

 We’re now calling “D” the honorary “Doctor D”.

Salute to the 1991 Pittsburgh Penguins

On May 30, 2013, in Uncategorized, by Glenn Przyborski

1991 Pittsburgh Penguins The Penguins won their first Stanley Cup in 1991. Back then, KDKA-TV exclusively aired many of the team’s games. The station needed footage of featured players for use in on-air promotions as well as the open & close of the telecast.
Przyborski Productions was contacted by Drew Moniot, KDKA’s Creative Development Manager to shoot a stylized video of the team’s players. Drew’s original concept was to capture the action and interaction inside the Penguin’s locker room, between periods of play. The video would be a rough, tough, stylized look at team members preparing to hit the ice for the game’s final period. Our player-liaison, Phil Bourque helped us plan specific action cutaways that were unique to each player. Tinsy Labrie, former Marketing Director of the Pittsburgh Penguins, scheduled the shoot on a team “personal day”, so players had to be assured that their on-camera segment would take no longer than 30 minutes to film. Makeup stylist, Patti Bell enjoyed creating a realistic, hot, sweaty look for each guy. We never had more than two Penguins on-set at a time, so uniformed extras filled-in the foreground and background.

I shot all the footage on Kodak 5298 stock using my Arri 35BL4 and Zeiss Super-Speed lenses. Everything was shot from a Fisher 10 crab dolly. Film processing was handled by Producer’s Color in Detroit. The stylized “blue-bleach” treatment and enhanced grain were added to the locker room footage during the 35mm film-to-tape transfer at Postique in Detroit. After the winning ’91 season, we filmed our Stanley Cup scenes after-hours at KDKA, then transferred it as clean 35mm.

Latest Commercial Reel

On January 15, 2013, in Uncategorized, by Glenn Przyborski


Not to be “crass commercialists”… but, we’d like you to take 6 minutes to screen our updated reel which includes some recent projects. The spots span the gambit from high-energy, effect-driven commercials, to sincere, one-on-one communications aimed directly at the home viewer.

It’s also our first reel where every spot was shot digitally… Sorry Kodak, it appears our $.65/foot, 25 year relationship is over…

YES Concert Playback Video

On March 25, 2013, in Uncategorized, by Glenn Przyborski


Every once in a while, a project comes along that’s completely different and fun to shoot. John Brabender (Brabender-Cox) asked Przyborski to direct and photograph a couple live-action concert playback videos for YES’ 2013 concert tour.  With hits like “Roundabout”, “Owner of a Lonely Heart”, “Long Distance Runaround” and many more, YES, a major group from the 70’s & 80’s, is currently touring the country. They have a huge, cult-like, devoted following that sells out every performance.

“8 Track” is one of the nostalgic videos that were created for playback at the start of the concert and at the end of intermission. The house lights dim and the band begins as the video finishes. Thad Christian, senior editor and graphics artist at Phenomenon Post, edited and color graded the 90 second videos. Michael Goodis created the original sound design.

Przyborski photographed this digital project with a RED Epic at Pittsburgh’s 31st Studios. All footage was shot in an ultra-widescreen, 2.66:1 ratio. This unusual format was requested to allow the video to fill the on-stage, HD projection systems.

Our Submarine’s 25th Anniversary

On March 27, 2015, in Uncategorized, by Glenn Przyborski


Very few cities have their own submarine. Pittsburgh is the final resting place of the USS Requin, a diesel-electric sub that was built in 1945. WWII ended 3 days before the Requin’s first wartime patrol. She never fired a torpedo in battle.

2015 was the 25th anniversary of the USS Requin’s arrival at the Carnegie Science Center. It also marks 70 years since the sub was christened at Maine’s Portsmouth Navy Yards. The interior of the Requin looks and feels like she just returned from one of her many sea patrols.

I was testing a prototype camera filter for an optical manufacturer and thought the detailed interior of a submarine would be visually interesting. After shooting for an hour inside the sub’s cramped quarters, I developed tremendous respect for anyone who could spend months at a time inside these machines. Not to mention the constant smell of diesel fuel combined with the danger of being a few hundred feet below the surface. The only submariner I’ve known is Chuck Aikman, a talented editor at PMI, who served on a nuclear attack sub.

The USS Requin is well worth a visit at Pittsburgh’s Carnegie Science Center.

Tagged with:
 

4 Different Hospitals… 4 Unique TV Spots

On February 11, 2015, in Uncategorized, by Glenn Przyborski

Here’s a look at 4 distinctively different ad campaigns, all directed, photographed and edited by Glenn Przyborski.

First, Sharon Regional Health System… This ad features Debbie Lewis, who’s alive today thanks to Sharon’s Cardiac team. We meet Debbie in her home which she shares with 54 unusual pets. The agency is Scoppechio from Louisville, KY.

Curing cancer of the lungs or esophagus requires specialists. Dr. Rodney Landreneau and Dr. Blair Jobe co-chair Allegheny Health Network’s Esophageal & Lung Institute. Produced for Mullen Advertising, this new spot introduces their team of patient-focused doctors.

If you live in the Akron-Canton area, there’s a good chance your medical provider is Aultman Healthcare. This ad is part of a multi-spot campaign from the Innis-Maggiore agency to showcase the healthcare system’s total capabilities…everything from preemies to hospice care.

The Marcus Neuroscience Institute is the latest addition to Boca Raton Regional Hospital. This commercial introduces their new 52 million dollar facility and its talented team of doctors. The spot also credits the philanthropic donors who made the Institute possible. Tom Chakurda created the campaign’s concept and wrote the copy.

A Different Side of Edgar Snyder & Associates

On November 11, 2014, in Uncategorized, by Glenn Przyborski


Edgar Snyder is the most recognized attorney in Western Pennsylvania. Edgar Snyder & Associates is also the region’s largest buyer of broadcast and cable advertising.

Marketing director, Lisa Rosen Glaser planned a series of ads that would showcase the public service work of Edgar Snyder and the partners of Edgar Snyder & Associates. Lisa wrote key copy points for each ad, but no script. For the first time, Edgar and the partner/attorneys had to improvise and ad-lib their on-camera segments. (ie: no teleprompter)

I decided to shoot the spots, “documentary style” to contrast the law firm’s numerous graphic-driven TV ads. I wanted to show a different side of Edgar than his usual high-energy TV persona.

Although most of our shoots employ 12 to 20 crew people, grip trucks, make-up, craft service, etc, etc… I photographed this entire campaign hand-held, with just a 3 person crew. Sony’s new A7S camera equipped with Canon lenses allowed our production team to maintain a low profile while shooting in active public places.  The 3 day shoot was fun, fast and totally spontaneous…

The commercials were edited in our Strip District facility. They currently air on virtually every TV station and most cable channels throughout Western Pennsylvania.

1995 TV Spot featuring Cardinal Donald Wuerl

On March 25, 2013, in Uncategorized, by Glenn Przyborski


Giant Eagle is one of the largest supermarket chains in the country. Between 1994 – 2000, Przyborski Productions produced literally all of Giant Eagle’s TV advertising.  These were years of tremendous growth for the multi-state company. During that time period, Giant Eagle’s advertising was fun, different, interesting and entertaining.

In 1995, Bishop Wuerl (now Cardinal Wuerl) was featured in a 35mm TV commercial, endorsing Giant Eagle’s “Apples for Students” program.  With the inauguration of Pope Francis, Cardinal Wuerl has been all over the news. Some say he was under consideration to be the next Pope.

Click the image above to replay this unique TV spot from over 20 years ago…

Eat’n Park’s “Project Grillway”

On June 12, 2014, in Uncategorized, by Glenn Przyborski

Bill Garrison and Dave Hughes created a unique vehicle to introduce Eat’n Park’s new gourmet hamburgers. The concept required Przyborski Productions to produce a runway fashion show, only the featured items would be burgers, instead of designer clothing. The commercial was to be a fun parody of the popular TV show, “Project Runway”.

Stylist, Rachel Vallozzi created the individual looks for the Eat’n Park servers who were actually experienced runway models.

Glenn Przyborski photographed the food scenes during the studio set & light day. Food stylist, AnneMarie Leydon worked to insure the new burgers looked great on-camera. Custom made, high-intensity LED panels were used as “strobes” to simulate paparazzi camera flashes.

Sarah Marince had fun playing host of the “fashion show”. Director/cinematographer Przyborski shot the commercial with a RED Epic and a Canon C100, both equipped with Canon lenses. Some of the non-sync cutaways were shot at 96 frames-per-second.

Working with Garrison-Hughes’ producer Nan Quatchak, Ray Tragesser of UpperCut edited the spot. Rob Deaner at Market Street Sound created the original music and mixed the finished commercial.

Tagged with:
 

Recycling TV Spots… Old becomes New

On March 16, 2012, in Uncategorized, by Glenn Przyborski


AutoZone wanted to re-broadcast a successful commercial that I directed and photographed in 2003. Back then, TV spots were produced in standard definition as most networks and cable systems weren’t accepting HD commercials.

I shot the original Duralast battery commercial in 4:3 ratio, standard definition at 23.98 frames per second. Fortunately, we recorded the original video, non-compressed on a video file server.

I went back to the 16 original scenes and removed the 3-2 pulldown which yielded progressive scan video at 23.98 frames-per-second. My son, John Przyborski, who created the visual effects for the spot, had saved progressive scan versions of each scene that included mattes or re-touch effects.

The next step was to use the program, “Shake” to expand each scene so the progressive scan video became 1080 pixels high. Finally, on a 1080P timeline, I literally re-edited the entire spot, frame-by-frame. All title graphics, such as the Coast-to-Coast Warranty, Proven Tough, and AutoZone logos were re-inserted at full HD resolution. Doner’s art department created the shaded Duralast logo to pillar-box the left and right of the screen. The original audio mix from 2003 was re-used.

You may ask, “Why the pillar-box format? Why not expand the original scenes to fill the entire HD frame?” The original scenes were framed for the standard 4:3 ratio TV format. To fill the top to bottom of the 1080HD image required a 224% expansion. To fill the entire HD screen (while maintaining correct image proportion) would require a 306% expansion. Also, by filling the left-to-right, the top and bottom would be chopped off. The “pillar-box” technique that we chose, yields an acceptably sharp HD image that’s also compatible with center-cut, standard definition TV.

Tagged with:
 
Page 1 of 612345...Last »

The forecast for 15222 by Wordpress Weather